Work history
Insight InternSony Music UK
London, United KingdomInternship
Led artist positioning workshops and created extensive positioning strategy documents for developing artists that tap into artist DNA and innovative cultural trends.
Produced a number of competitor reports by analysing successful artist campaigns - findings went on to inform a number of campaigns e.g. Tom Grennan, Jake Bugg, Declan McKenna.
Led on the creation and implementation of a bi-weekly Cultural Calendar mailer - Outlining implications/strategies on how to tap into key audiences for upcoming cultural moments.
Assisted in the running and facilitating of focus groups & cross-functional content brainstorms around priority artists - including for Declan McKenna’s ‘Zeros’ album campaign (#2 UK charts).
Managed the Instagram account for PAVE (SME’s audience closeness program) - planning weekly stories updates/feed content seen by over 50% of our following.
Responsible for overseeing a piece on Gaming Creator strategy - identifying and reaching out to suitable creators, organising and running interviews, and producing a strategy report.
B
B
ProducerBoogaloo Radio
- London, United KingdomPart Time
Produced 2 weekly shows which involved running the radio’s social media accounts to increase listener numbers - achieved 5% engagement rate week on week.
Liaised with guests and assisted with more technical aspects maintaining a high quality of broadcasting under time pressure.
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Skills
- Foreign Languages
- Analysis and Research
- Interdisciplinary Collaboration
- Creative Stragegy
- Qualitative Research
- Social Media Management
- Music Marketing
- Music Branding
Education
U
U
Arts and Science BAScUniversity College London (UCL)
- London, United Kingdom
1st Class awarded
Major in Societies
Modules included:
Global Geographies, Interdisciplinary Research Methods, Cultural Geography, Data Visualisations, Political Sociology, Art & Co-Design, Social Psychology, Spanish