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Rita Geraldes

Freelance Marketing

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About me

Extensive Experience in patronage and sponsorship for a philanthropic Foundation and for a major telecommunications brand. Looking to relocate to London to further develop my career and international exposure.

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  • Marketing
  • Brand Management
  • Brand Sponsorship
  • Sponsor Activation
  • Brand Activation
  • Bi-lingual
  • Portuguese Native
  • Social Media Management

Work history


Assistant Marketing Manager

Fundação Calouste Gulbenkian

Nov 2014 - May 2017
  • Lisbon, Portugal
  • Full Time
  • - Corporate sponsorship development for all areas of the Foundations, responsible for almost €1 million in fundraising, including creating a close relationship with companies to attract new audiences; - Digital transformation including the implementation of the new website and coordination; Above and below the line marketing and communication campaigns, including tourism fairs; - Development of Unique Experience events within the Foundation to attract new audiences and stakeholders.


Digital Transformation Manager

Portugal Telecom

Feb 2014 - Oct 2014
  • Lisbon, Portugal
  • Full Time
  • - Development and implementation of a new back-office for both of Portugal Telecom’s online retail stores (MEO & PT Empresas); - Analysis of digital analytics and data of the Portugal Telecom websites; - Responsible for the approval of all IT and website development projects.


Marketing and Sponsorship Manager

Portugal Telecom

Apr 2012 - Feb 2015
  • Lisbon, Portugal
  • Full Time
  • - Responsible for sports sponsorships and brand activation for the Moche brand; - Development of Moche’s strong brand association through brand activation, above the line, and digital communication as well as the development of press releases and strategic communication campaigns; - Organisation and brand activation for Moche Pro Portugal, the 9th leg on the surfing world tour with over 100,000 people on the beach and over €3m in media return; - Responsible for managing the sponsorship of the Moche Surf Team (6 athletes); - Management and supervision of Liga Moche - the Portuguese national surfing league; - Development of initiatives and partnerships with Secondary Schools and Universities in Portugal to convert the under-25 youth target to the Moche network.



Master of Science in International Management

CEMS - Global Alliance in Management Education

Sep 2010 - May 2011
  • GPA - 15/20


Master of Science in Management

Nova School of Business and Economics

Feb 2009 - Jun 2010
  • Lisbon, Portugal
  • GPA 15/20


Bachelor of Arts in Corporate Communication

Instituto Superior de Comunicação Empresarial

Sep 2005 - Jul 2008
  • GPA 14/20