Work history
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Senior Brand ManagerKristina Fidelskaya
- Dubai, United Arab EmiratesFull Time
- responsible for setting the overall brand strategy and vision
- supervising advertising, product design and marketing to ensure consistency of the brand
- championing the brand internally making sure all elements of the company understand the brand and its goals
- manage all communications with PR, implementing strategic media plans and monitoring content to establish clear brand direction
- organizing and executing all events - fashions shows, product launches, trunk shows, brand activation and pop ups - in line with brand identity
- establishing media plans based on the business needs and brand strategy, improving brand awareness
- forecasting of budgets and sales for the brand
- identifying distribution partners in order to develop sales and support the growth of the business
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Head of Marketing & CommunicationsMarques ' Almeida
- London, United KingdomFull Time
Understanding the brand’s unique selling point to come up with a strong mission and vision for the brand
• Taking brand forward by making sure that marketing, wholesale and retail CRM strategies communicate the
brand in an innovative, personal and engaging way
• Creating M’A Girls concept – casting brand’s friends and clients and instagram followers to walk in the shows
and be the faces of the brand, creating strong personal relationships and using fashion in a positive way to
empower girls and create a movement of women that understand and support and proudly wear the brand
• Developing and implementing a global digital and social media strategy, in tone with brand’s mission and vision,
with a subsequent strategic plan of actions
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Skills
- Communications
- Marketing
- Marketing Strategy
- Brand Analysis
- Brand Awareness
- Social Media Management
- Brand Marketing
- Brand Communication Planning
- Brand Vision
- Campaign Concept