Ritch Ames

Freelance social, digital and content marketing specialist

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  • LocationGuildford, United Kingdom
  • AvailabilityNot available

Skills

 

  • Facebook
  • Youtube
  • Twitter
  • Quarkxpress
  • Photoshop
  • Advanced Social Media Knowledge
  • Viral Videos
  • Organic Social Media
  • Stage Manager
  • Production Manager

Work history

2015

Account Director

Ogilvy

Apr 2015 - Dec 2015
  • London, UK
  • Freelance
  • Clients: BP Corporate & Retail / HM Government / Diageo / Turner Broadcasting / Merck / Huawei Invited back to Social@Ogilvy to lead the BP Retail campaign, but was retained (again) to lead other priority campaigns. Key Responsibilities: • Agency lead with client accountability for BP Corporate & Retail, HM Government, Diageo, Turner Broadcasting • Management of campaigns, strategy, creative, budgets, resources, paid, reporting, insight and project delivery. • Collaboration and brainstorming of creative and strategic ideas for other agency projects, including pitches. • Member of the senior leadership team for Social@Ogilvy / Ogilvy PR. Achievements Include: • Successfully launching BP’s new fuels with active technology, initially in Spain, now globally. • Launching HM Government’s priority policy around home ownership (Right To Buy / Help To Buy). • Trending globally and No.1 in the UK across Periscope from a live event in Soho of RuPaul’s Drag Race.

2015

Digital Account Director

FleishmanHillard

Jan 2015 - Apr 2015
  • Covent Garden, London WC2E, UK
  • Freelance
  • Clients: TK Maxx / Avaya Joined to lead the TK Maxx account for their Spring / Summer campaign, across their European digital channels. Key Responsibilities: • TK Maxx Account Leadership with senior client accountability and agency lead for European teams. • Management of campaigns, strategy, creative, content, budget, resources, reporting, insight & project delivery. Achievements Include: • Successfully launching of TK Maxx’s Spring / Summer campaign, increasing reach and engagements month by month across all social platforms

2014

Account Director

Ogilvy

Oct 2013 - Sep 2014
  • London, UK
  • Freelance
  • Clients: BP Corporate / Unilever / Hellmann’s Tasked with rescuing a client relationship, I retained and grew the account. Key Responsibilities: • BP Account Leadership with senior client accountability and the UK lead for global Ogilvy teams. • Agency contact for client corporate partners, including Tate Britain, British Museum and Royal Opera House. • Management of campaigns, strategy, content, budget, planning, resources, reporting, insight & project delivery. • Creating engaging content and social campaigns to build awareness of BP’s contribution to the UK. • Collaboration and brainstorming of creative and strategic ideas for other agency projects, including pitches. Achievements Include: • Retaining the BP Corporate account after joining and growing it into 2014. • Pitched, presented and won new business, further growing both the BP and Unilever accounts.

2013

Head of Digital

3 Monkeys Communications

Apr 2013 - May 2013
  • London, UK
  • Freelance
  • Clients: Jaro / MSN / Windows 8 Acting Head Of Digital covering projects during launch of new account, responsible for the planning, creation and delivery of 3 Monkeys’ digital and social campaigns. Key Responsibilities: • Digital Team Leadership and senior client accountability. • Line Management: Digital Account Director, 2x Account Managers and an Account Executive. • Campaign and project delivery, including paid. • Managing the launch of Jaro, involving leading international charities including Amnesty International, British Red Cross, War Child and WWF.

2012

Social Media Specialist

Immediate Future

Oct 2012 - Nov 2012
  • London, UK
  • Freelance
  • Clients: Sony Music / Syco / One Direction Tasked with providing global digital and social strategy, content and community management across all the bands channels, as well as insights, analysis, reports, senior leadership, advice and support in the lead up and during the release of One Direction’s 2nd Album “Take Me Home“ (No.1 in 35 countries and sold 12.4 Million copies Worldwide).

2012

Social Media Director

MEC

Mar 2012 - Sep 2012
  • London, UK
  • Freelance
  • Clients: EE / Lloyds TSB Project delivery, team leadership and senior client accountability of a B2B brand communications and social campaign, based on thought leadership from senior EE stakeholders. Key Responsibilities: • Delivery of campaign to change the perception of EE within the ‘C suite’. • Create content to appeal to industry experts and business decision makers at board level to develop innovation. • Develop, ghost-write and publish content on behalf of EE Thought Leaders and other senior staff members, including the CMO, CTO and head of B2B Communications. • Key point of contact for internal teams and partner agencies (Proximity, Chemistry, MC Saatchi, Blueprint). • Creation of LinkedIn training portal for all UK staff and best practice documentation for senior EE staff. • Line Management : Social Media Account Manager. • Weekly analysis, insights and reports.

2012

Social Media Strategist

Wunderman UK

Apr 2011 - Mar 2012
  • London, UK
  • Full Time
  • Clients: EE / Lloyds TSB Project delivery, team leadership and senior client accountability of a B2B brand communications and social campaign, based on thought leadership from senior EE stakeholders. Key Responsibilities: • Delivery of campaign to change the perception of EE within the ‘C suite’. • Create content to appeal to industry experts and business decision makers at board level to develop innovation. • Develop, ghost-write and publish content on behalf of EE Thought Leaders and other senior staff members, including the CMO, CTO and head of B2B Communications. • Key point of contact for internal teams and partner agencies (Proximity, Chemistry, MC Saatchi, Blueprint). • Creation of LinkedIn training portal for all UK staff and best practice documentation for senior EE staff. • Line Management : Social Media Account Manager. • Weekly analysis, insights and reports.