Rob Gotlieb

Director, Marketing & Content

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Projects

Skills

  • Advertising
  • Digital Media
  • Marketing PR
  • Branding
  • Promotions
  • Brand Management
  • Direct Marketing
  • Email Marketing
  • Internet Marketing
  • Marketing Strategy
  • Social Media Marketing
  • Communications
  • Digital Marketing
  • Content Marketing
  • Partnerships

Work history

Currently

Director, Marketing and Content

Disciple Media

Nov 2014
  • Disciple Media provides an industry-leading app platform enabling artists and celebrities to easily publish exclusive content via dedicated apps to the mobile devices of subscribing fans. • Developed app content marketing strategy utilising social channels for multiple clients, including Rufus Wainwright, acting as the key contact for talent and management. • Oversaw the creation of exclusive content that resulted in peak levels of fan acquisition. • Defined analytics structure, identifying key metrics to optimise acquisition, engagement and retention. • Optimised paid activity for all app clients, driving efficient fan acquisition.