Disciple Media provides an industry-leading app platform enabling artists and celebrities to easily publish exclusive content via dedicated apps to the mobile devices of subscribing fans. • Developed app content marketing strategy utilising social channels for multiple clients, including Rufus Wainwright, acting as the key contact for talent and management. • Oversaw the creation of exclusive content that resulted in peak levels of fan acquisition. • Defined analytics structure, identifying key metrics to optimise acquisition, engagement and retention. • Optimised paid activity for all app clients, driving efficient fan acquisition.