Projects
- Napster GirlOpportunity: Communicate a key benefit of Napster against a dominant competitor. Solution: Gained insight that listening to 30 second clips was much less valuable than having access to as much as music as you want for a flat monthly fee. Developed execution that resonated with target audience (Males aged 18-30). Viral video seeded amongst key opinion formers. Result: Campaign generated over 30 million views worldwide and ranked 2nd in a viral poll for the year.
Work history
Director, Marketing and Content
Disciple Media provides an industry-leading app platform enabling artists and celebrities to easily publish exclusive content via dedicated apps to the mobile devices of subscribing fans.
• Developed app content marketing strategy utilising social channels for multiple clients, including Rufus Wainwright, acting as the key contact for talent and management.
• Oversaw the creation of exclusive content that resulted in peak levels of fan acquisition.
• Defined analytics structure, identifying key metrics to optimise acquisition, engagement and retention.
• Optimised paid activity for all app clients, driving efficient fan acquisition.
Skills
- Advertising
- Digital Media
- Marketing PR
- Branding
- Promotions
- Brand Management
- Direct Marketing
- Email Marketing
- Internet Marketing
- Marketing Strategy
- Social Media Marketing
- Communications
- Digital Marketing
- Content Marketing
- Partnerships