I am a highly-driven designer and former award-winning Creative Director/Art Director with a proven track record of delivering creative solutions across a variety of brands, markets and industries. Having delivered engaging brand solutions for over 25 years across design, print, web, UX, motion graphics and digital for a variety of B2B and B2C clients, I have the experience to deliver on-brand creative, result-driven solutions.
I have worked in a wide range of sectors from corporate, finance and education through to retail and FMCG in both client and agency side, and understand commercial and customer needs by using research and analytics together with an empathetic approach to design to create successful campaigns and creative solutions.
Point of Interest
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In my role as Art Director at Carswell Gould, I won 3 awards including the Hermes Gold award for a UI Website redesign of the Women's prize for Fiction website https://www.womensprizeforfiction.co.uk.
I have excellent communication skills, an acute attention to detail and a strong work ethic. I am experienced in working towards challenging deadlines to ensure projects are completed, quality standards are upheld and brand guidelines are honoured.
I enjoy building relationships with clients and understanding their needs. I find this aspect of my role both rewarding and vital in understanding clients and developing a strategy to ensure success. I am highly skilled in working across the entire project life cycle from strategy and project planning, through to ideation, presenting and delivering engaging, on-brand solutions.
Point of Interest
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My vast integrated agency experience has seen me embrace mentoring of internal team members and curating and delivering internal client pitches and presentations. I was asked by a design and creative school in Barcelona (https://www.seeway.net/es) to give a 45 minute talk to its year 1 and 2 students about my career and advice/recommendations about working in the design/creative industry. This mentoring is something I have been asked to continue and will continue to do as I find it rewarding to give back to the design community.
I believe in evolving through continuous learning every day to help ensure clients succeed and believe strategic focused design is integral to building and promoting a successful brand. I am passionate about big design thinking and enjoy working with clients to add value and achieve their aspirational goals.
I've built my career on producing pixel-perfect results with a sharp creative edge for clients such as Merlin Annual Pass, Barclays, Legoland, Thierry Mugler, Suzuki, Bear Grylls Adventure, Crystal Maze Live Experience, Ordnance Survey, Domino's Pizza, Thomas Sanderson, Bose and Friends Provident.
I have a multi-disciplined skill set as my career has required me to undertake many roles including delivering new business pitches and client account handling. In addition, I am also experienced in motivating and leading studio teams, running studio production and providing creative direction and proofing all work before it leaves the studio to ensure only the highest quality work is delivered to clients.
Work history
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Art DirectorCarswell Gould
Southampton, United KingdomFull Time
My current role as Art Director at Carswell Gould requires me to work alongside our CD to deliver eye catching creative solutions across design, web, digital, motion graphics and UX. In addition, I also run the studio production and work with our designers and developers to ensure work is delivered on time and on budget and exceeds the clients expectations.
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Creative DirectorIce Creative Winchester
- Winchester, United KingdomFull Time
Skills
- User-centered Design
- Design
- Branding Design
- Motion Graphics
- Web Design
- Graphic Design
- Print Design
- UX