Work history
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Social Media ExecutiveCanadian Affair
- London, United KingdomFull Time
• Developed and executed brand-appropriate social media strategy to retain and increase engagement, visibility, traffic, and followings
• Ownership of all branded social media channels – Facebook, Twitter, and Instagram
• Using research, data, analytics to develop an effective content strategy
• Created appropriate visual and editorial content to drive maximum engagement to each post across each platform
• Managed social communication around live events appropriate to the brand
• Daily engagement with the community to enhance audience relations and use learnings to develop content
• In-depth analysis of campaign data to produce insightful social reports
• Supported the development of PR initiatives and ideas to leverage brand and destination awareness in line with the brand and business goals
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Account CoordinatorPulsar Advertising
- Los Angeles, United StatesFull Time
• Developed marketing campaigns for multiple large-scale clients with budgets ranging from $400K - $1.2M and customer bases of up to 14 million people
• Implemented Social/Digital campaigns and prepared comprehensive performance analysis reports - involved in two award-winning social media campaigns
• Maintained a working-level understanding of client’s industries, culture, products/services and strategic communication plans
• Detailed and precise communication with the creative team on the direction of campaigns and creative components
• Project management tracking responsibilities and handling thousands of dollars in budgets and billing administration
• Conducted market research and provided detailed information for creative direction and decision making
• Working with the CEO/President and New Business team to maintain the company’s status of Disadvantaged Business Enterprise (DBE) for new business opportunities
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Education
Business and ManagementLeeds Beckett University
- Leeds, United Kingdom