A designer with a decade of experience, my practise spans graphic design, writing, technology and code. I work most comfortably at the intersection of physical and digital mediums, exploring how ideas can be expressed through creative and engaging interactions.
I'm an avid maker and creator, my most recent personal work exploring neural networks and graphic design.
Projects
- Neural nets, graphic design & death metalPlease read the full write-up of this project on medium. On Wednesday 28 March 2017, I gave a talk to the Singapore Creative Code meetup about my experiments with neural nets, graphic design and death metal. Total hero Andreas Schlegel was also talking, and you can find his slides here. There is a write-up of my talk here. You can see more experiments on my instagram.
- AIGA Eye on Design—Why design is not problem solving + design thinking isn’t always the answer“It’s certainly not as simple as problem solving. Yes, that’s one thing designers do, but so do butchers and bakers and candlestick makers.” An article for AIGA Eye on Design exploring how designers can begin to think differently about the work that we do. Read it here
- Channel 4—Internal communicationsI've been lucky enough to work on Channel 4 projects at a couple of agencies. At INT Works we helped the online department communicate the value of their work to internal stakeholders. As art director on these projects, I worked with a number of different illustrators to bring programme and department specific stories to life.
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Work history
Associate Creative DirectorPublicis Sapient
SingaporeFull Time
Working across diverse campaign work and digital products for GSK, Asia Pacific Breweries and Heineken Brewery. Experience working with specialised technology teams in an agile-influenced process.
Creative LeadAnyways Creative
- Full Time
Creative lead across varied projects for Nike, Paul Smith, Converse, Barclays and Unilever. Experience working with artists, architects, model makers, technologists and fellow designers. As creative lead I set the creative vision, translated concepts for work by specialised teams and oversaw quality of output. My role also involved mentoring and supporting more junior staff members.
Skills
- Art Direction
- Concept Creation
- Graphic Design
- Creative Technology
- Arduino
- Openframeworks
- Neural Networks
- Interactive Prototyping
- Creative Interaction
- Interaction Design
Education
(hons) Graphic Design
- Nottingham, United Kingdom
First Class Honours