I have over 18 years' experience in communications, marketing and public relations and have a strong track record in both long-term strategies and short-term campaigns and communication initiatives. I spent eight years working as an independent marketing and PR consultant, which demonstrates my ability to manage my own time and gave me extensive experience across various sectors and sizes of organisations both within the UK and overseas.
I currently run my own award-winning marketing agency and in my last full-time role (for The Ridings’ Federation of Academies) I joined the organisation as Marketing and Communications Manager and was promoted to Head of Marketing and Communications within nine months. I was then promoted again to Head of Marketing and Communications and Head of Commercial and Site Services, reporting directly to the Chief Executive Principal.
My campaigns take a balanced approach, using a range of online and offline techniques including advertising, newsletters, publications, stakeholder engagement, press events, social media, e-newsletters and other digital communications. I also have a hands-on knowledge of website development and graphic design, which helps reduce the cost of external suppliers and ensures we have strong control over the brand.
Within the first 14 months of joining The Ridings’ Federation, student numbers across the Federation increased by 18% and Woodlands Nursery has consistently seen a near-maximum occupancy rate. Over two year, I engineered a 105% revenue increase for Ridings Commerce and customer satisfaction from stakeholders considerably improved.
I hold a degree in Leisure Management that incorporated marketing, communications, business management, event management and law. I am a member of the Chartered Institute of Marketing and have also achieved a diploma distinctions in a both Graphic Design and Digital Marketing and Communications.
I am ambitious, self-motivated, used to working under pressure and believe that in order to inspire others you must be hands-on and lead by example. I believe both my passion and professional experience make me a strong fit for this role. I would love the opportunity to meet with you and discuss my experience in more depth.
Skills
- Graphic Design
- Marketing
- SEO
- Website Development
- Social Media
- Advertising
- Copywriting
- Brochure
- Branding
Awards
B
B
Agency of the FutureB2B MARKETING AWARDS
runner-upW
W
Best Emerging Digital Marketing AgencyWelsh Enterprise Awards
Winner+ Show more