What I do best is lead teams of creatives to great ideas that get results.
Knowing my work has worked is the very reason I got into the creative communications industry, so I've made it my duty to be an expert in as many aspects of it as possible.
In my time as a creative I've worked for the biggest and best creative ad agencies, the most hardcore data-driven customer engagement agencies, right up to large technical digital agencies and consultancies.
As a creative leader, I have helped shape and change the fortunes of some of the world’s biggest and best-known brands and worked as one with CEOs and CMOs, while understanding the commercial realities of CFOs.
My creative and strategic approach has afforded me the opportunity to do some life-changing things and undertake some incredible tasks few creatives get the chance to do. I helped restart an agency from scratch and turn it into a multi-million pound business in two and a half years.
I have refocused, rebuilt and redefined creative departments to make them yield beautifully effective creative work, whilst dramatically increasing profit for the business.
I have merged two of the UK’s biggest digital agencies to form an agency of over 300 people across five offices, and was integral in the creation of its brand, purpose, values and culture. And in the first year of tenure, won 50% of all the creative awards the agency was nominated for - 24 nominations, 12 wins.
On top of all that, I’m generous with my time and frequently judge creative awards, write thought leadership articles and talk about creativity at events and colleges.
Work history
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Executive Creative Director & Managing PartnerMcCann Worldgroup
London, United KingdomFull Time
Brought in to head up McCann Demand - a new type of agency that's dedicated to accelerating growth for clients.
Demand is the agency you deploy when rapid change is needed business performance. As a result, I've set up a department that doesn't hang about. Everyone in Demand works at pace to get to the heart of a client's problem, and create solutions that shift fortunes in their favour.
For Demand, it's all about the outcomes, not outputs. Adding acceleration, not complication. Leading, not partnering. Creating growth, not stuff for the sake of it.
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Executive Creative Directorkin + carta connect
- London, United KingdomFull Time
I was the ECD of one of the UK’s biggest digital agencies, Kin + Carta Connect (formerly known as AmazeRealise). I ran a creative department of nearly 40 talented digital experts, across 5 offices - London/Manchester/Liverpool/Edinburgh/Chicago. I was responsible for all the work and creative vision for the agency and for each of the client brands. I also connected with all the creative departments globally, to drive brilliant work across the group.
35 awards entered. 22 nominations. 13 wins. Not bad for the first year of a newly merged agency.
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Skills
- Copwriting
- Copy
- Creative Direction
- Creative Development
- Creative Design
- Creative Drive
- CRM Campaigns
- CRM Experience
- CRM
- CRM Strategy
- Customer Communication
- Customer Behaviour
- Customer Acquisition
- Customer Engagement
- Employer Branding
- Employee Engagement
- Human Behaviour
- Behaviour Change
- Art Direction
- Creative Art Direction
- Client Contact
- Client Engagement
- Client Facing
- Presentations
- Press Copywriting
- Press Advertising
- Digital
- Digital Advertisement
- Digital Advertising
- Digital Campaign
- Digital Communication
- Digital Copywriting
- Digital Creative
- Social Advertising
- Social Activation
- Social Campaign
- Social Copywriting
- Social Media Advertising
- ATL Advertising
- ATL Campaigns
- Direct Mail
- Direct Marketing
- Brand Direction
- Radio Advertising
- Radio Campaigns
- Board Experience
- Management
- Agency Management
- Campagin Management
Education
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Bachelor of Arts (BA) Bucks Ad School
- High Wycombe, United Kingdom
Awards
LOTS OF THEMAMV BBDO
From Cannes to the DMA's my work has ben recognised for its creativity and effectiveness for over 20 years.