About me

An experienced Communications & Social Media Specialist. I have a varied background ranging from PR and Social Media through to Journalism and Copywriting. Alongside my own Social Media business In NZ and now London, I have developed and run my own successful fashion, beauty and lifestyle website: sanspareilonline.com. Alongside my career in social media, I have developed and run my own successful website sanspareilonline.com. This means that have run and maintained my own successful website only using social media marketing. Know what can work for your business, because not only have I studied it, but I have been implementing it in my own strategy for years. I have a Post Graduate Diploma in Communications from A.U.T a B.A in English, Philosophy and Art History from the University of Auckland. As of most recently, I have a business diploma in SEO and Google Adwords.

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Projects

• 3

  Resume 2020Even though this isn't quite a 'project' I'm quite happy with my CV and looking for collaborations, freelance and everything in between!
• Meet Your MakerWe’ve partnered with the uber cool Make Town (go Kiwi’s in London!) to bring you Meet Your Maker. A 5 day pop-up event taking place on November 20th – 24th at Make Town 2A Chatham Place, Hackney, London. In the tradition of all things sustainable and slow fashion, we’ve gotten 10 of the best UK and international based (sustainable) designers plus the amazing mixologist Stuart Anderson a.k.a Tin On Tin together for 5 days of all things slow and eco fashion.
• 3

  A Sustainable Pop UpA Sustainable Pop-Up Press Release: Sans Pareil’s A Sustainable Pop Up happening now at 76 Heath St, Hampstead, London. NW3 1DN. August - end of September 2019. For more information or media enquiries contact Robecca@sanspareilonline.com There are many reasons to be passionate about slow fashion and sustainability. Apart from being an on-trend topic with the nations move towards environmentalism; slow fashion promotes independent creators with a true love of fashion as art. Robecca Leyden, the

Work history

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DirectorSans Pareil Social Media Ltd
Apr 2016Auckland, New ZealandFull Time
Sans Pareil Social Media Ltd Director 2016 – Present • As of 2018 Sans Pareil Ltd is an SME company with a team of four, including myself. • Have either created content, managed social media, advised or stratigised for over 40 businesses. For a full list of clients please refer to ww.sanspareilsocialmediasolutions.co.nz • Overseen events, built lasting client relationships. • Strategically created branding content for blog posts and Facebook to boost professionalism. • Created client strategies. • Strong SEO knowledge. • AdWords knowledge. • Technical Social Media including running ads, insights and measuring data. • Able to mange clients from many different disciplines including Accounting, Fashion, Business and Travel. • Full Social Media coverage from blogging, web development and copywriting to Facebook, twitter and instagram – and everything in-between! • Influencer content strategy, content and implement.

Skills

• Public Relations
• Marketing Strategy
• Social Media Marketing
• Copywriting
• Digital Marketing
• Brand Marketing
• Event Organisation
• Strategy
• Ad Copywriting
• Media Relations

Education

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Bachelor of Arts (BA) University of Auckland
Jan 2005 - Nov 2009Auckland, New Zealand
For all of my education please see my CV.