Conducting strategic research and analysis for projects focusing on brand, campaigns, sustainability and digital challenges. Also experienced tackling stakeholder engagement, and employee engagement strategic problems.
I ensure that every insight is grounded with relevant and timely data, use my strategy skills to inform and provide credibility to all working inspire creative thinking.
External clients include Google, Bank of Ireland, BP, Ferrero, Glaxo Smith Kline, GVC/Entain, Legal & General, Syngenta, Microsoft, WRAP UK, Shell.
Projects
- Superyacht 25The Superyacht Group commissioned the Superyacht Agency to create a hefty coffee table book celebrating 25 years of publication. Pulling content from 25 years-worth of issues, we saluted the most important innovations, superyachts, and designers of the past 25 years. My role in its creation fell into the pulling content and creating the shortlists for each section, as well as sourcing photography.
- 25th Anniversary Charity collaboration for The Superyacht GroupTo celebrate 25 years of The Superyacht Group, The Superyacht Agency was commissioned to design and create a series of T-shirts in collaboration with charities helping create a cleaner ocean. From design, to sourcing sustainable t-shirt brands, production, and coming up with the copywrite, in a team of two with a designer I was responsible for the oversight and project management of the project as a whole.
Work history
AnalystRadley Yeldar
London, United KingdomFull Time
Analyst focusing on Brand and Campaigns work, but continuing to support strategically across most offers within the business.
Identifying trends and patterns within research, and data sets, that help unlock client solutions. Bridging the gap between research and insight, with the aim of developing powerful strategy which benefits organisations, and enables creativity.
ResearcherRadley Yeldar
London, United KingdomFull Time
Conducting strategic research and analysis on projects varying in nature from brand to sustainability, employee and investor engagement to user experience research.
Setting foundations and finding strategic insights for clients including Google, Bank of Ireland, BP, Ferrero, Glaxo Smith Kline, Legal & General, GVC, Royal College of Art, Quilter plc, Shell and Syngenta, as well as for internal work.
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Skills
- Production/project Management
- Marketing
- Social Media
- Advertising
- Brand Creative Strategy
- Strategy Consulting
Education
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Bachelor of Arts (Honours) International Business ManagementOxford Brookes University
- Oxford, United Kingdom
Graduated with a First Class Honours degree
Awards
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Placement CommendationOxford Brookes University
Recipient of Placement Commendation from Oxford Brookes University and placement employer for overall excellence in the work conducted during my "Year in Industry/Placement Year" at The Superyacht Group within The Superyacht Intelligence Agency.