An award-winning Digital and Media Creative Professional with over 18 years experience across specialised disciplines of content creation with a strong emphasis on visual design, video, film, web development, digital and brand strategy.
I thrive on creating stand-out work for globally recognised clients with emphasis on timely, quality results, specialising in digital branding, promotion, strategic thinking and 360 digital conceptualisation. I pride myself on my innovation and vision - offering extensive experience in developing and delivering ideas for leading campaigns from commercially-led client briefs across some of the biggest and reputable global brands.
I manage teams in Digital & Production in the digital and media platforms, design, web and motion-led content, brand and corporate work, including web, strategy, analytics and copywriting.
My clients include IBM, Ogilvy, Wimbledon, Sky Sports, BBC Worldwide, Sony Pictures, Sony Computer Entertainment, Vice, Vodafone, Becks, Visa, Nike, and L’Oreal, amongst many others. My work has been featured at Cannes Lions, Campaign Magazine, Promax, DMA Awards.
From a business perspective, I have yielded numerous achievements, including significantly increasing creative output and net revenue growth, enhancing quality and quantity of the Digital & Production studio, and optimisation of foreign creative team inclusion to increase margins and production. Subsequently, this has led to an impressive list of awards, industry recognised success and worldwide recognition.
Academically, I have attained the MFA in Directing and Production from NYU Tisch School of the Arts and a Bachelors Degree from the University of Maryland.
Specialities
Strategy Development & Execution
Team Management & Leadership
Digital Design & Web Development
360° Campaign & Project Delivery
Client Concept Creation
Branding & Social Media
Budget Control & Management
With a strong reputation, I maintain effective networks and relationships industry-wide. I am looking forward to connecting with you!
Projects
- IBM WATSON & WIMBLEDON #WHATMAKES GREAT - CANNES SILVER LION WINNERI directed and produced a 360 campaign with IBM, Wimbledon & Ogilvy One. The challenge was to uncover new tennis insight that was both engaging and interactive whilst entertaining an audience of millions of viewers across the globe. We were tasked with shooting a stills campaign for digital and print and a Behind the Scenes documentary and accompanying super-slomo video clips. Execution Digital posters at London’s Heathrow airport, banners and social media, including Facebook live videos, Daily
- HOWTHELIGHTGETSIN - VIRTUAL FESTIVAL PLATFORMHOWTHELIGHTGETSIN https://howthelightgetsin.org/hay/ In the wake of the global pandemic a leading philosophy and music festival - had to quickly change their plans. We worked closely with them in creating and developing an online version of the festival that recreated the experience 180+ panel discussions and debates, social spaces and Q&A sessions to virtual music events, DJ tents and dance venues.
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Work history
Director Digital, Production & Post ProductionTVF Digital
London, United KingdomFull Time
Head of Digital and Post Production at TVF Digital. A an established, dynamic digital, post & creative agency. We deliver high-profile and highly effective digital campaigns across a wide range of sectors including arts, broadcasting, film, hospitality and healthcare. As part of the TVF Media group, TVF Digital we work with prestigious clients including the BBC, Sky, Channel 4, National Geographic, Fox, RTP, Pfizer and GSK among others, delivering social, web and creative campaigns & content. I manage a team of designers, developers, social media analysts and post production specialists.
Promo Producer & CreativeBBC
- London, United KingdomFull Time
Produce, edit, grade and audio for long form documentary shows, promos,
and factual content for international news channel
Developed concept, graphics, scriptwriting and design of shows from inception
to delivery
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Skills
- Fashion
- Advertising
- Film
- Marketing PR
- Visual Arts
- Art Direction
- Final Cut Pro
- Director
- Dslr Videography
- Permiere Pro
- Campaign Activation
- Content Creation
- Marketing
- Web Development
- Client Acquisition
Education
N
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Master OF Fine Arts Film DirectingNew York University, Tisch School of the Arts
- New York, United States