QuestionsProjectsExperienceTeam

Work history

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Marketing ManagerSwimtime
Sep 2018 - Jun 2020Shrewsbury, United KingdomFull Time
Key duties contributed towards the company winning several awards:- Overall Digital Experience Award (DXA) Winner 2019 Gold Winner DXA (Transport/ Leisure & Tourism sector) 2019 International Customer Experience Awards (iCXA) for Digital Transformation 2019 Finalist for UK Business Awards Team of the Year 2020 (Result TBC) Integral part of the Senior Management Team with contributions to strategic short and long term planning. Wide spectrum of duties undertaken, results include: increased online conversion rates (4 to 7%) and total occupancy from 47% to 52% (1900 swimmers net increase). Brand collateral, brand voice and website developed to enhance user experience as part of customer journey. Management of 20 Franchisees within the UK to deliver a collective, consistent approach to marketing campaigns and provide marketing training. Collaboration with third parties (digital agencies, graphic designers, product fulfilment houses, story tellers and PR writers) to implement creative campaigns including innovative automated machine learning text and social media ad campaigns. Includes a switch campaign for new and existing customers now generating £140k+ per month, six months post launch.
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Marketing & Systems Co-ordinatorPipekit Ltd
Apr 2016 - Sep 2018Shrewsbury, United KingdomFull Time
Long term marketing and commercial initiatives rolled out through the coordination and implementation of a new website and optimisation of organic search results. Scoped and managed a 14-month project and £50k budget to timely completion managing two teams of contractors. Successfully installed a new e-commerce website holding over 28,000 product lines and integrated stock and sales management system. Conducted full over hall of SEO and Google Ad campaigns. Customer journey improved by streamlining CRM internal sales systems, processing and management of pricing along side the new website advantages. Results: Business continued to achieve 40% growth year on year, online checkout time for customers was halved, integration of systems removed the need for updating duplicate data sets. Website generating £500k+ revenue and further revenue through online enquiries.

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Skills

• Advanced Excel
• Digital Marketing
• Marketing Strategy
• Brand Strategy
• Marketing
• Project Management
• Strategic Planning
• Content Strategy
• Brand Marketing
• Social Media Marketing

Education

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Level 6 Diploma in Professional MarketingChartered Institute of Marketing
May 2019Manchester, United Kingdom
Remote study with workshops based in Manchester. 3 modules including two mandatories and one optional. Mastering Metrics | Strategic Marketing Driving Innovation
Squared Online Digital MarketingGoogle
Sep 2016 - Sep 2017Shrewsbury, United Kingdom
Remote learning.

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