Roberta creates and produces ideas and implements creative concepts across identity, print
material, 3D environments and objects. Art direction and conceptual language development
cover both self-initiated and client-based projects, defining a brand’s positioning and essence, applying intelligent analysis and executing with a high level of craft and material quality for all disciplines. Roberta’s work has been exhibited in various international exhibitions, published and awarded honours many times.
Roberta had been working in Visual Identity at Liberty London for 2 years, seeing various store projects through from concept to execution (including identities, look books, posters, invites,
customer communications, press communications, shop floor signage, window graphics and
VM material), while being the brand guardian.
In 2013 Roberta co-founded Oaza, a design studio that takes a visionary and multidisciplinary approach to design, offering creative consultancy in all its forms. Oaza is based in Zagreb and mainly works for theatres, museums and art galleries, and other clients who seek uniqueness and strongly recognizable identity, from initial concept stage through to delivery and production.
Projects credited in
Work history
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graphic designer / art directorOAZA
Zagreb, CroatiaFull Time
Art Organisation: creative consultancy and direction, branding, visual identity design,
graphic design, product design, interactive media design, signage and environmental graphics, merchandise and packaging, interior design and exhibition design, curating and commissioning artists
graphic designerLiberty
- London, United KingdomFull Time
Art direction and design for the printed visual communication of Liberty, taking briefs from all departments (marketing, buying, visual merchandising etc), creating highly conceptual work while maintaining a strong, cohesive visual message. Art direction and design for different applications including windows, major marketing campaigns, packaging, ads and lookbooks from initial concept right through to the final piece.
Skills
- Graphic Design
- Art Direction
- Branding
- Print Design
- Logo Design
- Editorial Design
- Wayfinding Design
- Layout Design
- Concept and Ideation
- Design
Education
MasterCentral Saint Martins (UAL)
- London, United Kingdom
Awards
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Red Dot AwardRed Dot
The Revolve sofa by Kvadra Design (the company is now called Prostoria), designed by Numen / For Use in cooperation with Bratović & Borovnjak, was awarded one of the most significant global design awards, namely the Red Dot Award, in the product design 2012 category. Out of 4515 competing products, among which were the world's greatest companies and designers, 62 were selected for the award. This made Kvadra the first company of the Croatian furniture industry that has won this prestigious design award, having met the quality criteria of the expert panel made up of no less than 30 judges.