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Roberto Natale

Creative Director

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  • LevelSenior
  • LocationBracknell, United Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsMarketer - Art Director - Creative Director

Projects

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About me

I am an award-winning Creative Director with experience and achievements at creatively-led global agencies including Saatchi & Saatchi, Ogilvy & Mather, Leo Burnett, McCann Erickson, Young & Rubicam, Bates and FCB where I won awards at such key shows as New York Festival, London International Advertising Awards and ANDA. Possessing 20 years Advertising, Branding, Marketing and Corporate communications, B2C & B2B experience in sectors spanning retail, FMCG, IT, blue chip, tourism, finance, automotive and charity. Passionate motorcyclist adventurer. Fervent mountain biker and scuba diver. Father of two.

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Skills

  • Advertising
  • Digital Media
  • Branding
  • Digital
  • Brand Management
  • Internet Marketing
  • Marketing Strategy
  • Social Media Marketing
  • Creative Direction
  • Online Campaigns
  • Outdoor Campaigns
  • Print Campaigns
  • TV Campaigns
  • Communications
  • Brand Creative Strategy
  • Filmaker
  • Photography
  • Advertising Content
  • Brand Content
  • Filmaking
  • Photography
  • Content
  • Brand Campaign
  • Brand Consultant
  • Brand Concept

Work history

Currently

Brand Campaign Project Manager

Waitrose

Oct 2005
  • Bracknell, United Kingdom
  • Full Time

2005

Creative Director

Publiteca Icom

Apr 2003 - May 2005
  • Caracas, Venezuela
  • Full Time
  • • Planned and lead creative campaigns for Epson Venezuela and LATAM countries • Successfully pitch for three new accounts • Won a national award with a TV ad Accounts: Epson, Paisa, Banco Mercantil, Ferrara, Senos Salud,

2003

Creative Director

FCB

Feb 2000 - Mar 2003
  • Caracas, Venezuela
  • Full Time
  • • Twice 2nd place in SC Johnson’s Big Challenge Idea Award, LATAM • Won two gold awards for “Best Outdoor Campaign” and “Best Press Ad ” for Kraft Foods. In addition, received recognition from the agency headquarter in New York • Built and maintained the market share of a local soft drink in a market dominated by Coca Cola and Pepsi • Successfully pitch for the General Electric account Accounts: Kraft Foods, SC Johnson, Maltín Polar, Maestro

2000

Senior Copywriter

Ghersy Bates

Aug 1999 - Feb 2000
  • Caracas, Venezuela
  • Full Time
  • • Won one ANDA Awards for TV Accounts: Wendy's, Cargill, Ponce & Benzo

1999

Senior Copywriter

JMC Young & Rubicam

Mar 1997 - Mar 1999
  • Caracas, Venezuela
  • Full Time
  • Finalist, New York Festival Finalist, London International Advertising Awards Accounts: Pirelli, Xerox, KFC, PDV, El Universal, Banco Mercantil

1997

Senior Copywriter

McCann Erickson

May 1996 - Jun 1997
  • Caracas, Venezuela
  • Full Time
  • Accounts: Gillette, Del Monte, Paper Mate, Waterman, Tio Rico (aka Wall’s)

1996

Senior Copywriter

Leo Burnett

Mar 1995 - May 1996
  • Caracas, Venezuela
  • Full Time
  • Accounts: Heinz, United Airlines

1995

Junior Copywriter

Corpa Ogilvy & Mather

Jun 1994 - Jul 1995
  • Caracas, Venezuela
  • Full Time
  • Accounts: American Express, Owen Illinois, Bristol Myers Squibb, Mavesa

1993

Junior Copywriter

Saatchi & Saatchi

Mar 1992 - Feb 1993
  • Caracas, Venezuela
  • Internship
  • Accounts: Pepsi, Longines, Swatch, Chicco

Education

1994

English

St Joseph University. Philadelphia USA

Feb 1993 - Jun 1994
  • Philadelphia, United States

1994

Advertising & Marketing Bachelor’s Degree

IUNP

Mar 1991 - Jul 1994
  • Caracas, Venezuela

Awards

2003

ANDA Awards

ANDA Awards

2002

Big Challenge Idea

SC Jonhson

2001

ANDA Awards

ANDA Awards

2001

Big Challenge Idea

Big Challenge Idea

2000

ANDA Awards

ANDA Awards

1999

ANDA Awards

ANDA Awards

1999

Creativity Awards

Creativity Awards

1998

New York Festival

New York Festival

1998

London International Advertising Awards

LIA