Roberto Pasolli

Web Design and Online Marketing Management & Consultancy

  • LocationLondon, United Kingdom

About me


I have 6 years experience in online marketing, with around 3 years of full-time experience as Social Media Manager for a Digital Communication Agency, focusing mainly on the music industry and events. Skilled in building and managing social media marketing campaigns with extensive understanding of and experience with the social media platforms, tools and technique.



  • Advertising
  • Marketing PR
  • Music
  • Promotions
  • CSS
  • Html
  • Problem Solving
  • Wordpress
  • Communications
  • Community Management
  • Social Media Advertising
  • Community Building
  • Social Media Digital Strategies
  • Online Marketing Campaign
  • Social Media Content Management

Work history


Founder & Consultant


Feb 2015
  • Web Design and Online Marketing Management & Consultancy. I help my clients to build and maintain a strong online presence and use in a proper way the online channels to reach every specific goals.


Partner, Online Marketing and Promotion Manager

FNORD Tapes Record Label

Mar 2015
  • Fnord Tapes is a cassette record label with a romantic affection for mountains, moss and mist. A platform to experimental music projects, special releases, exclusive rare finds, and limited edition albums.


Social Media Manager & Coordinator


Jan 2014 - Dec 2014
  • Developed and maintained social media campaigns for a variety of key projects: • TIMmusic / Cubomusica, a web-based music streaming service built by TIM-Telecom Italia • Sensation Italy 2013/2014, the world's leading dance event • Gay Village Rome 2013/2014, Italy's largest LGBT summer festival Developed and presented weekly/monthly content schedules, social creative and analytics reports to clients. Planned and managed Facebook ads. Selected Accomplishments 2014: • Promoted to Social Media Coordinator. Acted as project manager, coordinating two members of the social media team, as well as serving as the first-level contact with the client. • TIMmusic: Generated successful social media campaigns to increase engagement: Active facebook fans grew over 41% and Active followers grew over 15%, in 8 months. Successfully launched social media contest activity with hashtag #EdSheeranScegliMe to support a showcase (Ed Sheeran Exclusive Showcase) that has generated 27k total interactions, in 5 days. • Gay Village Rome 2014: Generated Facebook campaign to increase engagement: Engaged users on the page grew over 65% (Weekly), in four months. Created and executed campaigns resulting in 24% increase in Facebook fan base (from 94.000 to 117.000 fans), in four months.


Community Manager & Social Media Analyst


May 2012 - Dec 2013
  • Managed social communications across all channels: editorial planning, scheduling, copywriting, channel publishing, monitoring, response, and content curation. Measured and analyzed performance, reporting insights and findings to colleagues and management. Social Media Reporter (16 live-tweeting events) Main Clients/Projects: • TIMmusic / Cubomusica, a web-based music streaming service built by TIM - Telecom Italia (the country’s biggest telecommunications company) • IPM ROME (International Promoters Meeting) 2012 / 2013 • Gay Village 2012 (Italy's largest LGBT summer festival)


Social Media Specialist

Chamber of Deputies

Dec 2011 - Feb 2013
  • Planned, developed, and implemented social media marketing strategy to expand social audiences, increase engagement and to support digital campaign. Designed, developed, and launched the website.


Social Media Consultant

Thebe The Brand Experience

Dec 2011 - Jan 2012



Telecommunication Engineering

Department of Information Engineering AND Computer Science, University of Trento

Nov 2015 - Nov 2015
  • Type of degree course: 1st level degree - Degree/Bachelor Thesis title: Experimental Validation of a passive tracking System based on Wireless sensor networks. Organisation where Internship has been carried out: Eledia Group (Electromagnetic Diagnostic Laboratory at the Information Engineering and Computer Science Department, University of Trento)


Net-economy: Management of Information and Knowledge

Department of Economics and Management, University of Trento

Mar 2010 - Nov 2012
  • Related Course Work • Marketing: E-commerce • Project Management • Database and Business Intelligence • Strategy: ICT and New Business Models • Planning and Control: new integrated information systems • Computer Science Workshop • Business Information Systems • Knowledge Management Workshop • Mathematical Models for Decisions • Information Systems Design • Law and Computer Science