About me

Currently based in London, I have lived and worked in Amsterdam, Rome and Berlin. I have full-time and freelance experience in Marketing, Copywriting, Journalism, Communication & PR, Events, Research, Professional Training and Project Management for the Creative Industries.

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Projects credited in

• DELONGHI / BEAN TO CUP

Work history

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Marketing ConsultantFuture farm
Apr 2021London, United KingdomFull Time
Leading Future Farm's Marketing & Comms Strategy for the brand launch in Southern Europe (Italy, Spain, Portugal, France & Cyprus).
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Head of MarketingMainAd
Nov 2019London, United KingdomFull Time
I have pivoted MainAd's transition into a new positioning, offering and selling proposition. Global Marketing & Communication budgets and initiatives in EMEA, APAC, LATAM & North America: - Global Marketing Strategy, planning & budgeting; - EMEA Global Content Strategy; - GTM Strategy, positioning, offering; - Online & offline PR (UK, US, Italy & Spain); - Events ideation & organisation (owned & sponsored); - Proposals & Sales Support for RFP; - Market Research & Presentations for investors; - Marketing & Sales partnerships; - Creation of Sales Collaterals & Research Material; - Management of Paid, Owned, Shared & Earned Media; - Research and data insights on industry trends; - Research & material for investors, M&As and tech partners; - CRM set up, management & optimisation; - B2B business development & lead gen; - Website management (CMS WordPress).

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Skills

• Events
• Art Direction
• Writing
• Research
• Copywriting
• Branding Identity
• PR
• Marketing Strategy
• Content
• Concept Development

Education

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MA New Media and Digital CultureUniversity of Amsterdam
Aug 2014 - Jun 2015Amsterdam, Netherlands
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BA Communication SciencesUniversità degli Studi di Padova
Aug 2003 - May 2007Italy