LoveLive is a music media company working with brands, platforms, labels and agencies in the digital and media marketing space to produce and distribute branded content rooted in music. I am responsible for leading content partnerships with brands, agencies and media owners through strategic creative solutions. This includes: • Building new business proposals for entertainment partnerships with agencies including the Omnicom network / Havas media + more • Collaborating with production, technology, legal, creative, programming and talent teams to build strategic campaigns that meet the partnership objectives • Ensuring all creative concepts are on brief, meeting client objectives and maximise audience engagement • Building, presenting & pitching all new business decks to senior agency and brand directors • Developing, managing and assigning internal team briefs • Leading commercial content partnerships with the four major social networks – Facebook, Instagram, Twitter, Tumblr • Working in a target-driven environment
LoveLive is a music media company working with brands, platforms, labels and agencies in the digital and media marketing space to produce and distribute branded content rooted in music. I was the digital strategy lead & account manager across content-driven campaigns, including live events & original broadcast programming. Individual projects and successes have included: ROBERT PLANT Led international digital strategy for Robert Plant’s official online channels including website re-launch • Headed digital & acted as central lead for UK / US label teams for 2014's global album campaign • Grew audience by over 200% & generated 6.5M YouTube views within two years YAHOO WIRELESS FESTIVAL Project lead on daily 6-hour live stream over the festival weekend comprising of creative formats, live performance, scheduling & curation • Controlled 6-figure campaign budget: production, talent, rights, social media, editing and studio TRANSMITTER (YOUTUBE CHANNEL) Launched UK music channel, responsible for digital content, strategy, audience & channel growth • Planned & programmed Sony Experia Lounge content distribution partnership • Managed integral client relationship to CEO of the BPI 2013 BRIT AWARDS Headed social media campaign to amplify conversation around the awards through original content programming & strategic artist engagement • Developed social content & live event strategy including Twitter partnership & second screen activity • Formed social artist partnerships with major labels and artists for social campaign promotion FESTIVAL REPUBLIC Managed 2-year content campaign for Reading & Leeds and Latitude Festivals • Oversaw content strategy, social amplification, on-site team & content distribution for PR seeding • 150% increase in views & sharp lift in video monetisation Other clients: Philips Sound, Vevo Go Shows, Nordoff Robbins, Robbie Williams
Lead press officer across national accounts including makeminemilk, Chartered Management Institute & Blistex. • Led tailored strategies to generate earned media & quality press coverage to shift brand associations • Quickly developed strong media relationships, resulting in autumn cover feature on Stylist Magazine
Crafted essential media skills across lifestyle, FMGCC & retail clients including Hyundai, Proctor & Gamble brands, NHLPA, Best Buy and Pengiun Books. • Launched NHLPA annual mentorship programme, securing high-profile athletic talent to influence action & distribute campaign messaging, resulting in a reach of over 300M • Increased Penguin Books social media influence by over 500% over campaign period Clients included: Hyundai Canada, NHLPA (National Hockey League Players Association), TD Canada Trust Jazz Festivals, Penguin Books, P&G Tide, Future Shop
Researched, gained public screening rights and developed public presentation on artistic moral rights cases. Developed licensing agreements with Canadian & international distributors for films presented at The Luminato Reel 2010.
Bachelor of Commerce