About me
As a goal driven Brand Marketing Executive with over two years of experience, I have developed a solid foundation in creating and executing successful marketing campaigns that strengthen and increase brand awareness. With my energetic approach to marketing and ability to adapt to fast-paced environments, I am confident in my ability to contribute to the success of any marketing team.
Work history
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Brand Marketing Executive - H. SamuelSignet Jewelers
- London, United KingdomFull Time
Achievements
Initiated and collaborated on a Valentine's Day campaign in partnership with Thomas Cook, resulting in 18,000 entries and the acquisition of 10,000 new email subscribers.
Conceptualised and implemented innovative, socially conscious strategies to elevate awareness for our sponsored charity, Young Lives vs Cancer, including a highly successful H. Samuel ear-piercing fundraising event that raised £3,000.
Led and executed impactful, data-driven campaigns for pivotal marketing events such as World Cancer Day 2023 in collaboration with Young Lives vs Cancer and Eurovision 2023.
Duties
Developed comprehensive campaign reports and actively contributed to presentations, ensuring stakeholders are consistently updated with the latest campaign performance metrics and KPIs.
Cultivated and nurtured B2B relationships with more than 100 shopping centres across the UK and Republic of Ireland, leveraging collaborative opportunities for cross-promotions and co-branding.
Collaborated on photoshoots to guarantee the seamless implementation of H. Samuel's Brand Value Proposition and creative direction, ensuring alignment with overarching marketing strategies.
Provided strategic support for new H. Samuel store launches across all marketing channels, focusing on maximising brand visibility and engagement.
Supervised external jewellery partners, including Enchanted Disney, Emmy London, and Olivia Burton, by overseeing effective marketing activities, orchestrating successful launches of new products, and ensuring the relevance and contemporary status of all branding assets.
Conducted proactive research on competitor activity, evaluating H. Samuel’s approach to our Brand Value Proposition to keep all stakeholders informed and responsive to emerging trends, threats, and opportunities.
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POS CoordinatorSignet Jewelers
- London, United KingdomFull Time
Achievements
Pioneered a streamlined print specification process for all Point-of-Sale campaign assets, resulting in a noteworthy 30% reduction in annual printing expenditures for our department.
Successfully trained incoming team members within the marketing services team, ensuring strict adherence to the high standards set by Signet Jewelers for both H. Samuel and Ernest Jones.
Established consistent communication with over 200 stores, facilitating the seamless updating of store specifications and providing each store with accurately tailored point-of-sale campaign assets.
Duties
Formulated detailed print specifications using advanced Excel techniques and created strategic store memos, delivering clear and compelling instructions to all stores for overlay and campaign Point-of-Sale implementation.
Conducted detailed analyses of stock reports provided by our print supplier to conduct thorough stock checks for all marketing materials, ensuring optimal inventory levels.
Executed rigorous quality checks and meticulously reviewed all campaign artworks to ensure compliance with established branding standards and marketing best practices.
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Skills
- Client Interaction
- Creative Ideas
- Brand Awareness
- Campaign Management
- Creative Branding
- Project Management
- Competitor Analysis
- Event Planning
- Photoshoot Pre-production
- Social Media Management
Education
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Political ScienceUniversity of Birmingham
- Birmingham, United Kingdom
Grade obtained: 2:1