About me

Extensive Media Comms Planning and Strategy experience, leading the day to day comms with client on various accounts including P&G and HP Australia. Back to Acting and Scriptwriting, looking for flexible opportunities within media and film, TV and radio to support my creative career. Lover of all things sport as well as being rugby and hockey player.

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Work history

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Planning ManagerPHD MEDIA
Nov 2017 - Jun 2019Sydney, AustraliaFull Time
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Account ManagerZenith Media
Mar 2017 - Nov 2017Sydney, AustraliaFull Time
Working on ALDI as Account Manager. Prepare evidenced based implementation-planning responses and ensures the plans reflect the client business needs, as well as relevant application of data and past campaign learnings. Supports the Account Directors with client deliveries and communication daily to ensure work flows and clients are happy. Seek innovative ways of using the different mediums to increase effectiveness for the clients campaigns. Own media plans, ensure they are updated correctly and in a timely manner. Manages partner agencies (creative, PR, etc.) in terms of delivery and aligning creative. Responsible for tracking competitive media expenditure, media deliveries and campaign metrics to the client. Promote a culture of learning and understanding return on investment. Track key business, campaign and media metrics. Oversee campaign implementation and process by liaising with the Investment team on a regular base. Receiver of weekly tracking and optimisations from Investment lead and Digital lead. Understand rational thoroughly to explain weekly optimisation to the client. Budget reconciliation in partnership with Investment Lead (escalate any budget issues). Develop constructive working relationships with the client, media, and team members. Trains and lead executives and coordinators. An expert in channel usage, media partners and share expertise with broader department and agency. Tools include, but are not limited to: o Roy Morgan / Emma – target audience segmentation and media usage o AQX / Nielsen – Competitive data and insights o eTam & eRam – TV & Radio planning tools o Zenith Proprietary tools – i.e. budgeting and scenario planning

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Skills

• Media Planning
• Media Campaigns
• Media Strategy
• Outdoor Campaigns
• Outdoor Advertising
• TV Advertising
• TV Commercials
• TV Acting
• Acting
• Theatre Acting
• Script Writer
• Scripts

Education

MA Writing for Stage and Broadcast MediaThe Royal Central School of Speech and Drama
Sep 2012 - Jul 2013London, United Kingdom
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Bachelor of Arts (BA) Drama and Theatre StudiesUniversity of Roehampton
Sep 2007 - Jul 2010London, United Kingdom

Awards

Certificate in MediaThe IPA (The Institute of Practitioners in Advertising)