Experienced project and account manager with 8+ of international digital marketing experience and strong expertise in creative and data-driven CRM and campaign management.
Skilled in project management, account management, CRM, campaign strategy, and strategic communications. I have previously lived and worked in Beijing, Barcelona, and Berlin so I really enjoy working with a global perspective.
I'm also driven by social change and impact, the arts, culture and insights.
Projects
- Insight Atlas - Social insight tool development for the NGO sectorProject manager working with a brand director, web developer, strategist, and copywriter alongside multiple teams, to design, brand, and develop an online social insight tool finder for the Children's Investment Fund Foundation. Harnessing the power of commercial marketing, research, and data analysis tools for the social impact and NGO sector.
- Antimicrobial resistance awareness campaign with World Health Organisation AfricaProject manager working closely with a creative director, strategy lead, web developer, animator and copywriter to develop an antimicrobial resistance awareness campaign in English, Portuguese and French with the World Health Organisation Africa.
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Work history
Planning leadShape History
London, United KingdomFull Time
CRM Campaign ManagerODEON Cinemas
London, United KingdomFull Time
- Working closely with a creative agency to deliver responsive campaigns, winning 'Most Effective Email Campaign' and ‘Most effective use of data’ at the Effective Mobile Marketing Awards in both 2018 and 2019.
- Data-driven optimisation of campaigns through testing and learning and post-campaign analysis, adept with Tableau and Google Analytics.
- Integrating key campaigns with the wider commercial marketing team, including digital, paid media, partnerships, social, web, print, in cinema, and retail channels.
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Skills
- Digital Media
- Marketing PR
- Direct Marketing
- Email Marketing
- Internet Marketing
- Market Research
- Marketing Strategy
- Social Media Marketing
- Web Content
- Communications
- Excel
- Office
- Photoshop
- Word
- Content and Media Writing
- Omniture
- Tableau
- Abobe Indesign/photoshop/illustrator
- PR
- CRM
- Acquisition Marketing
- Marketing
- Affiliate Management
- Affiliate Marketing
- Brand Partnerships
- SEO
- Content SEO
- Customer Experience
- Salesforce
- Google Adwords
- Paid Social
- Marketing Analytics
- Digital Marketing
- Content Creation
- Video Creation
- Music Blogging
- Music Events
- Music Festivals
- Music Production
- Music Mixing
- Spanish
- German
- Mandarin Chinese
- Campaign Analysis
- Campaign Management
- Campaign Strategy
Education
B
B
MandarinBeijing Language and Culture University BLCU
- Beijing, China
N
N
BA(Hons) International BusinessNottingham Trent Univeristy
- Nottingham, United Kingdom
2:1 achieved
Four year Sandwich course including placement year abroad, modules included:
• International Marketing and Communications
• International Strategic Management
• Governance, Business and Development in the European Region
• Intercultural Events Management
• Accounting and Finance for International Managers
• Mandarin Stage 2
• International Economics and Development