I'm a strategic, digital marketing, client services professional who has spent the last 2 years leading, managing and growing the Bacardi Global account in a creative data agency. My strengths include managing account teams and partner agencies to deliver cutting edge, effective projects and campaigns that address the clients’ business challenges and support their daily business needs.
● Key data agency contact in a multi-agency environment for Bacardi Global Marketing and brand/market teams (across 35 brands and 15 countries) ● Coordinating and communicating with the Bacardi’s partner agencies including EPAM, BBDO, OMD ● Onboarding new Bacardi brands onto the CRM and promo platform ● Take briefs from brand/market teams and collaborate with internal teams to develop strategies ● Upselling and generating new commercial opportunities ● Management of the programme and pipeline spanning 77 promotions/projects in 2 years ● Partnering with PM’s, Digital Producers, Dev and Designers to deliver best in class projects ● Oversee the various services including CRM, SEO, Analytics and Promotions ● Ensure that all account activity is under control, on brief, on time and on budget ● Identifying and highlighting any risks and slippage internally and with client as appropriate ● Ensure service is consistently delivered exceeding client expectations ● Senior escalation point for customers and internal account teams ● Prepare decks, manage outcomes and actions of Monthly and Quarterly Account Meetings with key stakeholders
● Manage and develop client relationships at a senior level in Technology and Finance sector ● Identify and drive forward new initiatives and business development opportunities with the client organisation ● Partner with Editors, SEO and Social teams to deliver best in class content ● Ensure profitability by diligent cost and resource management ● Responsible for overall content strategy on accounts and ensure these are based on data driven insight ● Oversee all activity on accounts and various campaigns including budgets, research, data, client servicing, digital marketing ● Ensure that all work is delivered on time, on budget and to brief ● Produce accurate estimates and quotes and report on performance against targets. ● Attend key client meetings, offering strategic guidance and advice
● Manage and develop client relationships at a senior level in Technology and Data sectors ● YOY growth and retention of global accounts including Experian, Sapphire Systems and WGSN. ● Team management of Account Manager, SEO Executive and Paid Search Executive. ● Data driven PPC and SEO strategy development ● Campaign test and learns ● Client stakeholder management ● Quarterly strategy meetings ● Resource planning ● Pitch development and presentation