Projects
- The Doctor's OrdersSince 2005 I have been running London's premier independent Hip-Hop promotions company running some of the best club nights and concerts in the capital. We have filled venues such us Fabric, Oval Space, Scala, The Jazz Cafe, The Cross, Trapeze and many more with acts such as DJ Jazzy Jeff, De La Soul, DJ Premier, The Pharcyde, Just Blaze, Pete Rock & CL Smooth, Erick Sermon, Saigon, Mobb Deep, Questove, Grandmaster Flash and loads more.
Work history
Booker / PromoterThe Doctor's Orders
London, United KingdomFull Time
Having DJed events throughout London I saw a gap in the market for a regular Hip-Hop party with a focus on fun without compromising our passion for great music. This original concept has broadened over the years to include more genres and events.
• Constant development of The Doctor’s Orders brand to ensure we’re always evolving and offering our audience something different at each of our parties and, live shows and events
• Building relationships with artists and agents through booking international and UK acts
• Heading up all marketing campaigns from PR to Social Media, from conception to execution ensuring we’re creating relevant press for editorial, listings and competitions. Scheduling and booking of all PR, advertising (print, online, radio and street level) and marketing activity for promotion of both brand and events
• Managing all elements of event production from booking and coordinating travel & hotel requirements for performers to filling technical and hospitality riders
• Budgeting all elements of events from promotion to production
• Monitoring sales and consequent changes to promotional activity and budgets
• Working alongside media partners to create engaging content and drive sales
• Overseeing a small team to ensure the precise promotion and production of all events
• Coordinating with key sponsors like Nike, Bacardi and Puma and their agencies
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Booker / PromoterParadise
- London, United KingdomFull Time
Paradise by Way of Kensal Green: Booker and Promoter 2018 – 2019
• Booking all events for this well loved West London venue
• Built a comprehensive program of regular and one off music, club and cultural events
• Built brands and booked talent for in house club nights
• Oversaw the promotion of all elements of this multifaceted venue including events, private hire, restaurant and bar
• Oversaw all digital marketing of the venue including redesigning and updating website, running all social media, designing e-shots and managing e-mailing lists
• Booked and oversaw promotion for Carnival weekend 2018 producing a record breaking weekend take for the venue
• Helped increase the venues turnover by 30% during my time at the company
• Oversaw all ticketing for in house events
• Played a large part in winning the venue a Time Out nightlife award
• Liaising with management on the budgeting of shows to reach set financial targets
• Liaising with bookings department to make sure we were always taking as many private bookings as possible and advertising to potential markets
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Skills
- Marketing
Awards
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Time Out Late Night Spot 2018Paradise
Winner of this local nightlife award