Being a successful and relevant brand/company in the complexity of the 21st century requires dialogue and connection with the fast-changing culture of our time. My work revolves around cultural insights, translating the zeitgeist -the spirit of our time- and inspiring change. As a nexialist researcher, I give space to curiosity and intuition, hunting references from unlikely areas and sources, connecting dots that generate innovation and open minds. This gives support and sensitivity to the creative, marketing and business teams to imagine new scenarios and make decisions. I have ten years of experience, going through content, creativity, insights and researching trends in advertising, digital communication and technology. Team-player, remotely or physically. Resilient. Critical thinker.
Projects credited in
- Zeitgeist Aprendizagem 2018A trends report created by Torus in partnership with O Futuro das Coisas and Affero Lab. With 12 chapters, the study presents the importance of learning processes in face of this ever-changing technological scenario. In Portuguese. English translation will soon be available. Available here: https://medium.com/toruscx/zeitgeist-aprendizagem-2018-conhe%C3%A7a-os-12-movimentos-que-est%C3%A3o-transformando-a-educa%C3%A7%C3%A3o-a6934c8d1678
Work history
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Technology ResearcherEnvisioning
Amsterdam, NetherlandsFreelance
As a **freelance technology researcher**, I map emerging technologies through desk research and interviews with specialists. Based on that I write articles about technologies, underlying trends, and drivers, as well as their social, cultural, and environmental impacts, focusing on sustainable development. I have worked with first, second, and third sector clients.
Published technology radars:
Future of Trust and Identity: https://viz.envisioning.io/trust
Future of Water and Sustainability: https://viz.envisioning.io/giz_water/
Virtual Reality: https://viz.envisioning.io/atelier/strativerse
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Nexialist ResearcherTorus Timelab
Amsterdam, NetherlandsFreelance
Torus promotes changes in how people and companies connect with time. As a freelance researcher, I collect cultural signals and insights, helping brands and businesses to find and translate opportunities in communication, design, aesthetics, and entertainment. I have worked for brands like Google, Facebook, Motorola, Unilever, and AB/InBev.
Co-wrote online communication course Fractal Online. Covered innovation events such as TNW, South by Southwest, Web Summit, and VidCon writing cultural, technological, and behavioral trends reports.
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Skills
- Cool Hunting
- Content Research
- Digital Communication
- Trends Insight
- Behavioural Insight
- Innovation
- Research Projects
Education
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Bachelor in Advertising Marketing StrategyAnhembi Morumbi University
Brazil