I am an ambitious and highly organised creative solutions consultant with a background in print & packaging, event & physical activation, and shoot & online content production. I possess strong commercial awareness, meticulous attention to detail and sound ability to communicate ideas effectively. The latter combined with solid knowledge of project management methodologies and deep understanding of creative practises, allows me to deliver creative executions of different nature and scale on time and within budget.
Work history
Creative Production ManagerSEVENTY ONE GIN
- London, United KingdomFull Time
- Working alongside Mert Alas and his business partner Tasso De Goes Ferreira, I was responsible for all brand creative output, including, but not limited to, packaging and stationery, PR and physical retail activations, events, and social media content;
- Having joined SEVENTY ONE before its inaugural launch, I played a key role in developing the brand’s identity and visual language, establishing partner supplier relationships, building the company’s logistical set-up from the ground up and putting in place work processes within what was then a start-up environment;
- Acting as the key point of contact to external partner agencies, I helped shape the brand’s PR and paid media strategy, whilst ensuring it is in-line with its core values and long-term objectives;
- Autonomously produced and managed events in London, Ibiza and Paris as well as physical retail pop-ups for Selfridges and The Conran Shop; developed and oversaw the production of packaging materials, including stationery, shopping bags, tissue paper; and rolled out VIP gifting initiatives.
Marketing ProducerMR PORTER
- London, United KingdomFull Time
- Acting as the main point of contact for all marketing-related projects within the production team, whilst reporting directly into the Production Director, I managed a wide and varied range of briefs, including Tier 1 projects with a budget allocation of up to £150k, from Site, Affiliates, CRM, E-mail, Marketing, Personal Shopping, PR and Brand teams;
- Bridging the gap between marketing and creative teams, I was responsible in ensuring the briefs are answered correctly, without compromising the quality and the creative integrity, on time and within budget;
- Day-to-day responsibilities included arranging kick-off meetings; assigning projects within the creative team and trafficking the workload; building critical paths for new projects and imposing deadlines within creative, editorial and fashion teams; delegating marketing shoot briefs within the production team and overseeing the production, whilst keeping project stakeholders up-to-date;
- Key milestones include: producing a number of events working with local production agencies as well as supporting on the ground - MRP x Prada, Viva la France, MRP x Off-White capsule launch events in New York, Paris and Seoul, MRP Holiday party for key press contacts and social media influencers and annual press days in London; collaborating with NET-A-PORTER’s production team on a number of cross-brand printed collateral projects – annual Holiday gift guides and luxury watch direct mailers in conjunction with SIHH Geneva; physical activations, such as MR PORTER’s first physical private appointment space in Burlington Arcade; marketing shoots; VIP client and social media influencer gifting initiatives; and marketing activations, such as #MRPORTERontheslopes in Courchevel.
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Skills
- Project Management
- Client Services
- Budget Management
- Print Communications
- Events Production
- Shoot Production
- Marketing Campaigns
- Online Content
- Publishing
Education
Masters in Magazine PublishingLondon College of Communication, UAL
- London, United Kingdom
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Bachelors Degree In Fashion Communications & StylingMiddlesex University
- London, United Kingdom
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