Projects
- Responsable for the Fashion blog of the school- Running & finalizing partnerships with top French fashion retailers (PROMOD, CAMAIEU) - Leading an efficient digital strategy (Instagram +700 followers / Facebook +600 followers, YouTube +4K) - Updating the ALUMNI database (Mailing, LinkedIn) - Building a 30-member joyfulteam and passing on knowledge - Writing articles on the fashion industry and history of fashion designers/houses http://metamorphose-blog.com/
Work history
Campaign ManagerWayfair
- Berlin, GermanyFull Time
In part of the Campaign Promotion team, I was in charge of planning and creating sales campaigns for for Wayfair in Europe.
• Curating private sales events to optimize sales and drive engagement.
• Defining concepts and picking products to optimize sales.
• Negotiating optimal partnership with top accounts to drive favorable business relationships.
• Working closely with Category Managers to identify and prioritize selection gaps.
• Conducting competitive and product category analysis to identify new designers and brands.
Global PR CoordinatorZalando
- Berlin, GermanyFull Time
As a coordinator, I provide supports for the 12 markets and assist the brand marketing, communications, and brand partnership directors on public-facing initiatives throughout the company.
• Mailing: creating the press released and trend mailing template
• Events: part in conceiving and executing the concept, supports the team for the press events and collecting assets
• Budget: updating all the PR team budget through Maxflow
• Lookbook: supervise the project from photo shoots, stylist briefing, to press days concepts approval in local markets
• Beauty: supporting the teams for the launch and making sure our vision is in line
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Skills
- Digital Marketing
- CRM
- Social Media Management
- Social Media Marketing
- Digital Communication
- Project Management
- Microsoft Office
- Public Relations
- Marketing Campaigns
Education
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MSc Internation Marketing and Business DevelopmentSKEMA Business School
Lille, France
MSc provides training to acquire the six core competencies currently expected by the labour market for professionals of marketing or business development: innovation & creativity, marketing intelligence, market research, strategic marketing, application of operational marketing, and sales & business development. Specialises in Brand Strategy and Communication
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University exchangeUQAM
- Montreal, Canada
In the Business and Management School of UQAM
Master in Digital Marketing
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