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ATTITUDE Global Communications Global 3.0 communications agency, specialized in business consultancy, creativity and brand activations for luxury and masstige brands. A proud member of Ferrari Foundation (www.centrodinoferrari.com) Agency services: Global Brand Consultancy, Communications Strategy, Creativity, Emotional Design & Branding, Advertising, Experiential, Public Relations, Consumer Engagement, Content, Digital Design & Build, Cross-Marketing, Sponsorship & Charity. Role Description: - New Business - Network media relations - Brief elaboration - Commercial proposals elaboration, together with planners and creatives. - International agencies’ coordination - International agencies’ network leader & creator (Strategic Markets) - Global team assistance, all markets (work-flow coordination, traffic & quality) - Concept creator /Cross-Marketing: Opportunities & trends - Community management
Managing all PR and communication for a development project of 20 outlets: - Putting new management and marketing strategies - Handling project marketing (including 20 outlets) - Creating and managing events to promote the project and the 20 outlets - Handling press releases and media
1) PR & Marketing functions: - Issuing press releases. - Handling events with pre and post events coverage, - Handling local and international media (ads, interviews, magazines insertions). - Handling all social media platforms (including Facebook, Pinterest, Instagram and Twitter). 2) Business development functions: - Identifying new retailers and international market opportunities. - Identifying new potential online business. - Handling brand’s online boutique pages. - Creating collaboration opportunities
Working closely with the marketing team to promote the hotel for local and international groups. - Managing customers' accounts for events and banqueting. -Selling the venue (including outlets, conference rooms and ballroom) for local and international individuals and groups to reach sales budget.
Masters' degree in digital marketing
MBA in Design Management & Communications - Graduate with an overall GPA of 3.4/4. I have also completed my thesis about Luxury Fashion Brands Communications in the digital era with an overall grade of 92/100
Certificate in Management of Luxury Products