Started as a 'suit' in ad land, exited stage left into a record label, fed my soul in a female empowerment charity, ran an East London music venue and currently Brand Directing a lifestyle hotel. Creatively driven, community minded. Like to believe in what I do and switch things up every so often.
- The Girl Effect LiveA one day multi-venue festival in East London, designed to celebrate the power of girls and to educate girls in the developed world about the stories and challenges facing girls in the developing world. Culminating in a free live gig for girls, headlined by Jessie J at Village Underground (mural by Lakwena).
Brand DirectorThe Hoxton
London, United KingdomFull Time
The Hoxton is a series of Open House hotels which started in Shoreditch in 2006 and now has 9 hotels across Europe and North America. Joined as part of the opening team for Paris, going on to launch Williamsburg, Portland, Chicago before splitting into regional teams for Europe and North America and now focussing on launching Southwark and well Working From_, a new dedicated coworking concept inside The Hoxton. Responsible for commercial targets, guest experience and overall brand love.
Managing DirectorVillage Underground
- London, United KingdomFull Time
A £2.3m turnover multi-disciplinary venue and co-working space presenting an experimental and diverse programme including live and electronic music, performing and visual arts, films, exhibitions, and more. Responsible for managing all aspects of the business and creatively enabling the team to excel in making Village Underground a world-class arts centre. Delivering business strategy, setting and hitting financial targets, overseeing and developing brand and marketing, managing operational team, legal processes, office administration, HR policies and procedures. Cultural commentator at industry events including panels at Roundhouse, Barbican and Rye Wax. Mentor at Arts Marketing Association. Managing 70+ team.
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- Creative Direction
- Creative Strategy
- Social Impact
- Customer Experience