Romilly Martin

Brand Director

Level
Senior
Location
London, United Kingdom
Availability
Locked Pro Plan feature
Professions
-

Projects

About me

Started as a 'suit' in ad land, exited stage left into a record label, fed my soul in a female empowerment charity, ran an East London music venue and currently Brand Directing a lifestyle hotel. Creatively driven, community minded. Like to believe in what I do and switch things up every so often.

Skills

  • Creative Direction
  • Creative Strategy
  • Branding
  • Marketing
  • Communication
  • Social Impact
  • Customer Experience
  • Management

Companies I’ve worked with

  • Sony Music UK

    Sony Music UK

    • Music
  • Village Underground

    Village Underground

    • Events
  • The Hoxton

    The Hoxton

    • Retail
  • M&C Saatchi

    M&C Saatchi

    • Advertising

Work history

Currently

Brand Director

The Hoxton

Jul 2017
  • London, United Kingdom
  • Full Time
  • The Hoxton is a series of Open House hotels which started in Shoreditch in 2006 and now has 9 hotels across Europe and North America. Joined as part of the opening team for Paris, going on to launch Williamsburg, Portland, Chicago before splitting into regional teams for Europe and North America and now focussing on launching Southwark and well Working From_, a new dedicated coworking concept inside The Hoxton. Responsible for commercial targets, guest experience and overall brand love.

2017

Managing Director

Village Underground

Nov 2014 - Jun 2017
  • London, United Kingdom
  • Full Time
  • A £2.3m turnover multi-disciplinary venue and co-working space presenting an experimental and diverse programme including live and electronic music, performing and visual arts, films, exhibitions, and more. Responsible for managing all aspects of the business and creatively enabling the team to excel in making Village Underground a world-class arts centre. Delivering business strategy, setting and hitting financial targets, overseeing and developing brand and marketing, managing operational team, legal processes, office administration, HR policies and procedures. Cultural commentator at industry events including panels at Roundhouse, Barbican and Rye Wax. Mentor at Arts Marketing Association. Managing 70+ team.

2014

Senior Creative Specialist

Nike Foundation

Jan 2013 - Oct 2014
  • London, United Kingdom
  • Freelance
  • Charitable Foundation set up by Nike under ‘The Girl Effect’ brand (an economic argument for the massive potential of adolescent girls to end global poverty). An eclectic ‘think tank’ style organisation, working together to drive awareness, support, investment and policy change towards girls in poverty. Project lead on numerous global films, installations and events including Girl Effect Live (a youth-focused day of creativity and conversation about The Girl Effect, culminating in a free concert at Village Underground headlined by Jessie J), as well as local brand campaigns in Rwanda and Ethiopia designed to instigate cultural change. Managing project budgets averaging £500k and coordinating multi-disciplinary teams internally and externally (creative, production, PR and digital agencies) of 30+ people combined.

2012

Client Services Director

BETC London

Jan 2012 - Dec 2012
  • London, United Kingdom
  • Freelance
  • Joined to help start-up new London office of the major French advertising agency. Responsible for ensuring profitability of existing clients, driving new business (winning Diet Coke and Samsung), pushing standards of creativity, recruiting talent and nurturing existing teams. Agency size flexed from 10-30 depending on projects. Managing campaign budgets of £5m+.

2008

Brand Partnerships Manager

Sony Music UK

Jan 2007 - Jan 2008
  • London, United Kingdom
  • Full Time
  • Responsible for creating new revenue streams for record label and artist roster via brand activations. Establishing relationships and devising bespoke artist deals with brands such as lastminute.com, Sony Walkman, EA Games & British Airways. Devising fee structures, working with legal team to broker contracts.

2006

Account Director

M&C Saatchi

Oct 2000 - Dec 2006
  • London, United Kingdom
  • Full Time
  • Joined as graduate trainee (completing strategic and creative industry IPA and APG courses). Key clients included British Airways, National Police Recruitment, ITV, Breast Cancer Care and Ribena. Managing campaign budgets of £7m+. Part of the graduate recruitment team.

Education

2000

BA Hons Philosophy & Psychology 2.1

Oxford University

Oct 1997 - Jun 2000
  • Oxford, United Kingdom