Rona is an experienced Digital Art Director with a background in User Experience and Graphic Design. She has worked on clients such as FOX, NCS, Penguin, UK Government and Camelot. With over seven years experience in agency she has worked on a big variety of projects, award winning social campaigns, podcasts, websites, apps and advertising campaigns. She approaches everything she does with a digital first mentality and with user experience at the heart of it.
Her greatest achievement is to have founded the Kindred Creator in Residence programme, giving young creative talent, with what might be unconventional skills, the platform to use those skills in a commercial environment. Nurturing paper-crafters, illustrators, collage artists and designers we gave them the tools to take their craft to a digital world working on real clients for real pay.
Work history
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Digital and Social Creative LeadKindred
- London, United KingdomFull Time
Key responsibilities
• Idea generation: Great at generating lots of relevant creative ideas and able to bring them to life with beautifully crafted visuals for a wide range of brands, industries and organisations.
• Content making: A thinker and a maker, able to make great social content as well as oversee and inspire creators at Kindred. Responsible for Kindred’s onsite Social Content Studio and as part of this, coach/empower the wider social, studio and design teams to make and create fast turnaround social content.
• Championing and inspiring best practice: Shared knowledge and best practice around the agency, from award-winning campaigns and innovative ideas to great art direction.
• Art direction: strong visual appreciation (photography, design, visual editing). Up-to-date on social and cultural trends and fashions. Able to produce scamps to a presentable level.
• Directing: Confident in the direction of video and photography shoots.
• Talent Pipeline: Managed the Kindred Talent Pipeline programme that offers 1 month placements to up and coming content creators.
Skills and qualities
• Deep understanding of social media: A detailed understanding of social platforms and how to make the most of them. Strong appreciation for great work and up to date with the latest and greatest campaigns from around the world.
• Energy and enthusiasm: Entrepreneurial and proactive approach to briefs and ideas, someone who makes things happen.
• Strong presentation style: Confident and charismatic presenter who is able to craft an inspiring and clear deck and deliver it to clients in a passionate, articulate and authoritative way.
• Collaborative working: Happy to work alone but also happy to team up with other creatives, designers and social team members.
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Lead UX UI DesignerKindred Digital
- London, United KingdomFull Time
Some of my key responsibilities/achievements while working as Lead UX/UI:
• I lead client meetings and workshops to capture business requirements, participating in client meetings from the kick-off through to final delivery
• I researched competitors and worked closely with the planning team
• Created personas, user journeys and experience maps
• Designed information architecture, site maps, app maps etc
• I Proposed a range of creative conceptual ideas for projects
• Created sketches and storyboards to visualise UX/UI solutions
• Executed detailed wireframes and created interactive prototypes
• Presented my work internally and to clients
• Helped mentor and develop junior members of the digital team
• Designed an award winning (CLIO) social media campaign
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Skills
- Art Direction
- Graphic Design
- Photoshop
- Web Design
- Indesign
- Illustrator
- Creative Direction
- UI Design
- UX Design
- Digital Design
Education
Awards
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