About me

I have spent 6 years helping companies of all sizes to design solutions for complex problems. To do this, I combine user centered product and graphic design practices that create engaging, successful digital products. Having been lucky to work at fantastic companies and collaborate with talented developers, data scientists, researchers and subject matter experts, I’m currently a Product Design Lead at Signal Noise 
(part of The Economist Group). I decided to leave advertising to pursue other avenues in my work and spent a year as a graphic designer at Applied Wayfinding—a signage and wayfinding consultancy in London. There I designed legible systems for complex environments with an experienced team of information designers, graphic designers and planners. Clients included The Metropolitan Museum of Art (NY), The City of Edmonton (CAN) and The National Gallery (UK). In August of 2016 I was invited to join a new project as part of Wieden+Kennedy London and am currently the Graphic Designer on a small team working with emerging technologies.

PostsProjectsExperienceTeam

Projects

• 9

  PostersLike most designers I love designing posters. Using them as a way to hone my practical skills and application of conceptual thinking has been fundamental to my professional development. The following is an edited selection of some of my favourites.
• 16

  Wired MagazineSection cover designed for the German printed edition of Wired magazine. It is sold bi-monthly, and I was asked to design a black and white typographic depiction of the dates: 12.14 / 01.15. This work was awarded a place as 1/100 projects in the 2015 100 Archive selection.
• 1

  Denis Byrne ArchitectsDenis Byrne Architects is a Dublin-based design practice producing contemporary architectural works of quality. In February 2017 I undertook a redesign of Denis’ site, making it more mobile friendly. The site is still under construction and will be completed in the coming months.
• Metropolitan Museum of Art Map DesignIn 2016 Applied Wayfinding designed the map for The Metropolitan Museum of Art and The Met Cloisters in New York. The main museum is the third most visited in the world, with roughly 6 million visitors per year and maps printed in 11 languages. After years of expansion the museum had developed a complex layout of galleries across multiple floors and mezzanines. Our map has a central route to take visitors through each of the collections. Landmark objects are used as key points of orientation on mapping, along with important dining, shopping and restroom services. Subtle colour changes on the map base reflect environmental light differences between areas, using the building's architecture to further clarify the image of the museum. Room numbers are a reference for the visitors' orientation in-gallery, so these are shown at every map scale. A digital version of the museum map can be viewed at the link above. Built by Living Map, it allows visitors to navigate the building online, finding artworks within the collection. It also uses various sizes of icons, landmarks and numbers in response to different zoom levels and devices. maps.metmuseum.org Tim Fendley — Design Director Jonathan Mugmon — Planning Director James Dunford — Senior Designer All images copyright Applied Wayfinding, 2016
• Meltybrains? Kiss Yourself EPMy second 12" E.P. cover design for Irish Band Meltybrains? My goal was to create a surreal image entirely in-camera. The result is a melting bowl of swirling colour that plays off common Meltybrains? themes of vivid ink and dramatic bursts of colour.
• City of Edmonton Pedestrian WayfindingIn 2016 Applied Wayfinding completed the mapping and signage design for the city of Edmonton. There were a number of aims: 1. Clarify the image of Edmonton and the relationship between its downtown, urban villages and places as a connected whole. 2. Explain how to travel between places in the city and encourage people to consider alternatives to driving. 3. Focus on walking to link different types of transportation and to reveal what the city has to offer. 4. Provide a solution that supports the city and local business, and can work with the effects of seasonal change. The work done in 2016 was to develop the core system of maps and signs to be implemented throughout the city in 2017. Three scales of mapping and signage form part of a city overview, street level and underground wayfinding system. A unique set of icons was also drawn for mapping applications — based on the city typeface, Prelo by DSType. All work copyright Applied Wayfinding, 2016. Ben Acornley — Design Director Rob Coomber — Senior Designer Simon Hillier — Planning Director

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Work history

DesignerAdaptive Lab
Aug 2017London, United KingdomFull Time
Graphic DesignerWieden+Kennedy
Aug 2016 - Aug 2017London, United KingdomFull Time

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Skills

• Typography
• Digital/ Print
• Branding
• Brand Identiry
• Information Architecture
• User Exerience

Education

Bachelor of Design in Visual Communication (first Class Honours
Sep 2009 - Oct 2013Dublin, Ireland

Awards

Archive Selection 2015
ISTD Student Assessment 2012 (Merit)