www.ronitasworld.com
I am a Director, Filmmaker and Producer with an academic background in anthropology and a special interest in culture and identity. I specialise mainly in documentaries, music videos and branded content. I hope to use my work to bring stories of culture and identity to life and create spaces for new voices to contribute to discussions about our ever-changing world.
I am also a Treatment Designer and Writer.
Projects
- William Cline-Bailey - StillStill is a dance film that depicts how we experience love. It explores how love can make you feel - the butterflies, the joy, the excitement. The film is inspired by the thoughts and emotions running through the main character’s head. It is a daydream of sorts, depicting how she experiences love. The main character is off to see her partner on a date. She is full of excitement but also nervous like it’s their first date. They’ve been together for 6 years but every time they see each other, it f
- I Am BeautifulI Am Beautiful is a dance film that captures the battle between self-love and self-hate, positive affirmations and negative thoughts. When we fall short of the beauty standards, we tell ourselves that we are not ...enough. We aren’t slim enough. We aren’t pretty enough. We just aren’t enough. Challenging those negative thoughts with positive affirmations has been a saving grace for many women. A few simple words can give women a new sense of freedom. Official Selection: Lift Off Global Network
- Treatment Design and WritingI am a freelance Director, Director's Assistant and Treatment Writer. I work mainly in the documentary, music video and commercial/branded content worlds. I am able to work with clients to bring their visions to life in visual form. I am able to do layout design, image research and copywriting. To find out about my services, please drop me a message.
- 2 Part Film on Reggae - Notes of Resistance: Reggae & Thank You Notes: Reggae with Teshay MakedaI produced and directed these two films about Reggae music in the UK and its links to resistance. Film Descriptions: Many genres have been born out of resistance inspiring generations to create a space for themselves despite wider societies’ efforts to erase them. Reggae music, a staple and cultural export of Jamaican culture, has been enjoyed by many across the world. However, little is known on this same scale about the roots of the genre and its role as a form of expression for often margin
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Work history
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Video Director & Production FreelancerFreelance
London, United KingdomFreelance
• Executed the delivery of personal and client creative projects devised for and distributed on various platforms as a Video Director, Producer and Assistant Producer
• Supported the production of commercial and non-commercial content as a Runner and Production Assistant
• Analysed client briefs and streamlined other directors’ pitching and production process as a
Director’s Assistant
• Ideated informative and innovative creative campaigns from client pitches
• Generated effective treatments and pitch decks in response to client briefs through copywriting
that sells the story and visual imagery and layout that sells the vision to clients as a Treatment Writer
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Development Visuals & Graphics Assistant ProducerBox to Box Films
- London, United KingdomFull Time
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Skills
- Customer Service
- Event Organisation
- Reliable
- Eager Learner
- Teamworking
- Research
- Developement
- Producing
- Blog Creation
- Multimedia Production
- Directing
- Creative Direction
- Creative
- Creative Concept
- Creative Conceptualisation
- Creative Content
Education
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MastersUniversity of Sussex
- Brighton, United Kingdom
I studied MA Media Practice in Development and Social Change. The course focused on how media can be used to bring about global social and political change whilst analysing development theory and social change. This course allowed me to build on the knowledge gained during my undergraduate degree whilst allowing me to learn media practice and production skills. I have also refined my research and writing skills.
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BA(Hons) Anthropology and International Development, First Class HonoursUniversity of Sussex
- Brighton, United Kingdom