Ronnie Vlcek

ACD / Senior Integrated Creative (Art Director background)

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  • LevelSenior
  • LocationLondon, United Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsArt Director - Creative Director

About me

I'm a hybrid creative who can bring to life fresh ideas in different formats. When I started my career, I was an integrated Art Director very hands on when it comes to designing layouts (great skills in Photoshop/ Illustrator / InDesign). But since I've broaden my career, I’ve worked on many projects as an Associate Creative Director and sometimes as a copywriter - doing more conceptual work and managing creative teams.

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Skills

  • Advertising
  • Film
  • TV
  • Art Direction
  • Digital
  • Design
  • Business
  • Creative Direction
  • Online Campaigns
  • Outdoor Campaigns
  • Print Campaigns
  • TV Campaigns
  • Illustrator
  • Indesign
  • Photoshop
  • Client Presentation
  • Lateral Thinking

Work history

Currently

Conceptual Creative

Mind the Creative

Mar 2017
  • Full Time
  • ACD & Conceptual Creative Freelancer. I've been recently working for creative agencies such as Y&R (France), McCann (London), TMS (London), CHI (Germany), among others. The work is always different, varying from launching a new Toyota Car to writing a Colgate TV script. From designing a McDonald’s Happy Meal Campaign to creating activations for Cisco technology that would generate lots of PR. In a bulls eye my task is usually to come up with a conceptual creative idea; build a presentation; present it to client; and support the production. Most of the work can’t be disclosed online, but I can talk it through in person.

2017

Associate Creative Director

JWT London

Jan 2013 - Feb 2017
  • Full Time
  • As an Associate Creative Director I assisted CDs supervising creative & design teams on multiple campaigns for the Debenhams account. During this period, I was working solo and pushing the Debenhams brand to be a lot sexier and storytelling. For the first time Debenhams made real impact in the Industry. I also got very closely involved with client presentations, production, filming & editing.

2017

Senior Creative Art Director

JWT London

Oct 2007 - Feb 2017
  • London, United Kingdom
  • Full Time
  • I was a senior creative & art director responsible for coming up with campaigns that involved traditional, digital and integrated media - providing strategic direction and creative thinking. During the years, I’ve worked with different creative partners but always in a traditional copywriter/ art director team. The work was truly integrated, mostly made of TV, press ads, activations and social. Very often I was sent to work abroad - across the global JWT network for specific projects and pitches - giving me great global experiences in places including NY, Paris, Sydney, Singapore, Cape Town, etc.

2007

Creative Art Director

BBH

May 2007 - Sep 2007
  • London, United Kingdom
  • Full Time
  • I started at BBH as a freelancer, but after my first project (a pitch for the ‘Lost’ TV series) I got hired as a permanent. There, I’ve worked in a few campaigns for Levis, Baileys, Audi, Barclays, KFC, Johnny Walker, Lynx... but after 5 months working there, the ECD (Russell Ramsey) left BBH and invited me to join him at JWT.

2007

Lateral Thinking Lecturer

Miami Ad School

Mar 2007 - Nov 2007
  • London, United Kingdom
  • Freelance
  • This was a wicked experience I had while working at BBH. Miami Ad School was looking for a Lecturer in London and I got invited. My class was about encouraging students from the last semester to understand the power of lateral thinking and how to apply it to advertising. I had 20 students per class and I’d give them a real brief to crack. During the week I’d help them to create something special for their books.

Education

2002

Bacharel in Social Communication Specialization in Publicity and Advertising

ESPM

Jan 1998 - Dec 2002
  • Brazil

Awards

2017

Honor & Award

International Awards

  • 1x D&AD Pencil 4x Finalists at Cannes Festival 3x Campaign Big Awards 1x Creative Circle Awards 1x WPP Whipped Cream best Campaign of the year