Rory Elphick

Senior CreativeLondon, United Kingdom
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Rory Elphick

Senior CreativeLondon, United Kingdom
About me
I’m a graphic designer with a passion for layout, dogs and trying to learn After Effect's endless keyboard shortcuts. My work focusses on digital design with a focus on social media, but I also have an interest in art direction, retouching and strategy. Nevertheless, whatever the medium, ultimately I like to consistently challenge myself and learn new skills
Projects
  • Shokumotsu - animationsA few looping animations based on some finds from my local asian supermarket. Shokumotsu = Food, in Japanese.
  • IKEA FAMILY - Katarzyna and MikolajA selection of images from a home shoot for IKEA. See the project live in the link below. Words by Hayley Spencer Photography by Nato Welton Styling by Katie Phillips assisted by Mared Edwards
  • IKEA FAMILY - Marrit, Jelmer and MiaA selection of images from a home shoot for IKEA. See the projects live in the links below. Words by Hayley Spencer Photography by Nato Welton Styling by Sam Grigg
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Projects credited in
  • Tescos Homebook SocialWorking closely with the Homebook team to create a series of assets for Tescos’ social platforms. The brief was to keep things light, airy & aspirational as well as to provide each image in a number of different crops suitable for Instagram, Instagram stories, LinkedIn, Facebook and Pinterest.
  • IKEA Lagom MagazineClient: IKEA Role: Layout, illustration A sustainability focused digital magazine that encourages IKEA customers to engage with the brand in an environmentally friendly way.
Work history
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    Senior CreativeThe River Group Content Limited
    London, United KingdomFull Time
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    Art EditorAugust Media
    London, United KingdomFull Time
    I was quickly promoted to assist the Art Director on the IKEA Family project, leading a team of in-house designers and liasing with writers, picture editors and production to ensure the monthly digital stories, and four quarterly print editions were delivered on time. - Coordinating photo shoots from conception to final design - Managed the design team to create 15 digital stories for IKEA.com each month - with up to 4 million unique visits each month - Collaborated with a team of writers, artworkers, picture editors and sub-editors to ensure each post was retouched, subbed, and approved before uploading to a shared client server. - Designed layouts for the quarterly print issue, liasing with the Creative Director and team of writers to deliver on deadline and to a high standard - Worked with the in-house production team to ensure that each issue of the 25 translated IKEA Family Magazines were published on time and consistently - Led and mentored juniors and graduates - Worked across new business pitches
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Skills
  • Art Directing
  • Adobe Indesign
  • Adobe Illustrator
  • Adobe Photoshop
  • Magazine Design
  • Project Management
  • Illustration
  • Motion Design
  • Adobe After Effects
  • Digital Design
Education
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    2:1 BA (Hons) in Graphic CommunicationUniversity of the Creative Arts
     - Farnham, United Kingdom
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    Foundation Diploma in Art and DesignUniversity of the Creative Arts
     - Epsom, United Kingdom