I'm an experienced communications strategist. An expert in digital marketing, content strategy, SEO, social media and analytics. I’ve worked both in-house and agency-side on integrated campaigns across multiple categories.
Strategy Directorbite global
London, United KingdomFull Time
Senior leadership role in this well-respected boutique brand communications agency. • Management of Strategy and Creative teams. • Delivery of brand plans and campaign strategies across Bite's client base. • Working as a strategic marketing advisor to C-suite and Director-level stakeholders at brands such as Avanade, BAE Cyber Security, 1E, Chargepoint, Hasbro and Jaunt. • Pitching and winning over £150k of new business in first three months including Vimeo, Tinder and LinkedIn. • Working collaboratively with Bite’s San Francisco, LA and New York offices to respond to global briefs. • Financial planning, forecasting and management of the agency as a whole.
Head of ContentSyzygy
- London, United KingdomFull Time
Lead the Content team at this digital media agency, also acted as de facto Planning Director and representative of end customer in the media planning process. • Ensured all content produced by the agency met highest creative standards possible within clients’ budgets and brand guidelines. • Consistently pushed innovation: developed interactive digital campaigns for relatively staid clients (e.g. https://www.avis.co.uk/inspires/guides/barcelona-guide/); introduced the use of big data to inform content and SEO strategies; developed strategic frameworks for the entire agency. • Significant multi-channel exposure. Worked collaboratively with Heads of Display, SEO, PPC and Data to deliver integrated multi-channel campaigns, including programmatic and paid social. • Strong line management and mentorship skills, creating personalised plans for each team member and seeking out both individual and team development opportunities. Project highlights included: • Defining a new communications strategy for Good Energy: carried out category audit and consumer research, defining new brand proposition, oversaw creative development and testing. • Development of measurement framework for new Addison Lee digital platform and deploying Google Analytics via Google Tag Manager. • Setting the strategy and managing delivery of Avis Budget Group’s Avis Inspires content marketing campaign across EMEA region. • Delivering a content strategy for American Express’s credit card division using multiple data sets for consumer insight.
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- Marketing Strategy
- Social Media Marketing
- Digital Marketing
- Strategic Planning
- Brand Marketing
- Content Strategy