About me
Within my current role, I have developed my strategic marketing knowledge and fostered a reputation as a key contributor, excelling in self-motivation, teamwork, communication and presentation skills. I am actively showcasing the offering to encourage FMCG brands to integrate valuable marketing strategies focused on partnerships and sampling into their marketing mix in order to not only encourage trial and re-purchase, but to also act as a solution to market difficulties.
Work history
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Campaign StrategistRelish Agency
London, United KingdomFull Time
As a campaign strategist I specialise in sourcing a variety of different brand’s in the FMCG market to profile match advertiser’s with retailers to successfully plan and deliver campaign’s to a well engaged audience. In order to achieve this we utilise online product sampling, experiential sampling, in-store activations and social media partnerships to drive trial and purchase. In addition, I am responsible for generating targeted revenue for our contracted retailers such as; ASOS, PrettyLittleThing, HelloFresh, Merlin Entertainments and more, through the monetisation of their partnership space.
Skills
- Marketing
- Advertising
- Strategic Branding
- Sales Strategy
- Presentations
- Brand Partnerships
- Social Media
- Microsoft Excel
- Microsoft Powerpoint
- Business Development