About me

I'm an experienced designer with a special interest in design for children. With an intuitive sense for lifestyle trends, I draw inspiration from Scandinavian and Japanese design principles. I've designed products for children across multiple industries including retail product design and publishing. I have a strong entrepreneurial drive, and enjoy working with creative start-ups as well as running my design studio, Born Lucky.

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Projects

• 10

  CLIMATE REBELS - Children's Book DesignA fully illustrated anthology of inspiring climate rebel stories for Puffin books. I hired five talented female illustrators from around the world, including debuts, to create the artwork. I was lucky enough to work with amazing creatives at Puffin, Penguin Random House Children's UK.
• 3

  Nursery Design - PhotographyA selection of nursery design photography created by, or in collaboration with Born Lucky. Credits include but are not limited to, Ashlyn Gibson, Cuckoo Hibou and MostlyMosi.
• 6

  Find The Spy - Children's Book DesignChildren's illustrated non-fiction for Puffin + IWM. I was lucky enough to collaborate with a team of talented creatives, including but not limited to Editor, Publisher, Author and the incredible debut illustrator, Shelly Laslo.
• 7

  Tales of Amazing Animal Heroes - Children's Book DesignChildren's illustrated non-fiction for Puffin + IWM. I was lucky enough to collaborate with a team of talented creatives, including but not limited to Editor, Publisher, Author and five incredible illustrators.
• O M F BVisual identity for a women's lifestyle brand. We created a high-energy design to reflect the creative, chaotic and comedic nature of the brand.
• Full of GraceAn industry-first solid facial serum created for LUSH Cosmetics. ''A deeply moisturising facial serum in solid form that glides on to leave skin feeling renewed without heaviness. We've created a skin-feeding blend of oils and mixed with Portobello mushrooms for their skin-protecting vitamins and minerals, whilst chamomile blue oil and calamine powder calm the skin – and the latter controls greasiness too. Warm on the fingertips or glide it across the skin like a massage bar, allowing the bar to melt and all the beautiful ingredients to soak in.''

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Work history

FounderBorn Lucky
Jul 2016London, United KingdomFull Time
Born Lucky is a design studio producing design-led wall art for children. Since our launch in 2016, we have collaborated with an award-winning childrenswear label, the London Design Festival, the London Illustration Festival and been shortlisted for a Junior Design Award. We are currently curating a list of selected design-led stockists.
Senior DesignerPenguin Random House UK
Sep 2018 - Mar 2020London, United KingdomFull Time
This role involves designing children's books for Puffin, including picture books and illustrated non-fiction. I particularly enjoy finding debut illustrators and working alongside them to deliver their best work.

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Skills

• Branding Visual Identity
• Adobe Creative
• Design
• Fashion and Lifestyle Brands
• Business Start up
• Brand Creative Strategy
• Illustration
• Childrens Product Designer
• E-commerce
• Analysing Trends

Awards

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Best Nursery Artwork Retailer 2020Parent & Baby Awards
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Junior Design AwardJDA
My illustrated SUSHI collection for Born Lucky was shortlisted for the Junior Design Awards 2018.

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