Work history
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SEO Fashion CopywriterSilkFred Ltd
- London, United KingdomFull Time
• I was the person responsible for developing the SilkFred blog, from researching and writing content on WordPress, to editing old posts, to streamline the blog and help it to generate revenue. Helping to increase the blog revenue from £0 to £200,000 in my time there.
• Carried out regular keyword research with SEMrush, Google Trends and Keyword tool to create relevant and searched for blog content that drives traffic to the website.
• Using keyword tools to optimise meta titles and descriptions within character limits with effective and on brand copy to improve organic rankings on Google.
• Ensured hundreds of new products uploaded daily by brands had optimised product titles and descriptions that remained on brand.
• Created on page copy that was on brand, keyword optimised and engaging for product categories and boutique descriptions.
• Worked closely with the email marketing team, planning content based on previous successes and using Klaviyo to create on brand copy for subject lines and in email text.
• Worked with the social team to create on brand captions for daily posts, helping to schedule when needed.
• Working closely with the Head of SEO, content and design teams to create content that was consistent across all marketing channels.
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Marketing & Ecommerce ExecutiveUnique 21
- Manchester, United KingdomFull Time
• The sole person responsible for curating, planning and scheduling social media content for Instagram, Facebook and Pinterest. Working on paid ads for Instagram and Facebook for key dates.
• Regular outreach to both brands and bloggers, using my social media connection to build our brand name and following. Increasing their following by more than 25% in my time there.
• Closely worked with the design and merchandising team to organise regular photoshoots create content to plan campaigns around drop schedules.
• Uploading all the new products, optimising SEO product descriptions and Meta titles along with banners and scheduling them in drops as per my marketing plan.
• Improved the organic SEO of the website through key product and blog posts, through keyword research using SEMrush, AdWords and helped the organic ranking of key products.
• Creating weekly mailers using Mailchimp as part of wider cross-channel marketing campaigns, using Photoshop to design impactful imagery, banners and content.
• Oversaw the management of all online orders throughout the whole process.
• Working with the Design Manger to work on a rebranding of the website, creating a new and stronger brand identity to help give coherence through creative and design.
• Created a dynamic Black Friday campaign for the first time for the brand, working with the agency Velstar, that saw an increase of 2000% on the weekend sales with 1800 pieces sold and £28,000 profit.
• Reporting weekly using Google Analytics to the wider management team on progress and plans of the department.
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Skills
- Social Media
- Copywriting
- Blogger Outreach
- Planning
- Creative Art Direction
- Google Analytics
- Email Marketing
- Paid Social
- SEO Content
Education
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English LiteratureUniversity of Manchester
- Manchester, United Kingdom