About me
A creative and strategic freelance copywriter helping brands tell their stories with punchy, engaging copy.
I have eight years’ experience creating content for marketing, PR and advertising. Through agency, in-house and freelance roles, I’ve enjoyed working with tech, property, skincare, foodservice and hospitality brands.
From attention-grabbing print ads and HTML emails to in-depth industry reports, I have a track record for creating uncomplicated copy that turns heads.
If you're looking for an experienced and reliable copywriter, feel free to get in touch. I'm here to understand what clients want to achieve, advising and supporting with tailored content strategy and copy. My approach is based on creativity, flexibility, and great communication with my clients.
Work history
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Freelance Copywriter and Content StrategistRosalind Carr
Thames Ditton, United KingdomFreelance
Combining my knowledge and experience to date, I have recently set up as a freelance copywriter and content strategist. Currently onboarding clients.
Content StrategistWilliam Murray Communications
- London, United KingdomFull Time
I managed a varied workload, adapting to the varying tones of clients such as Kraft Heinz, McVitie’s, Délifrance, Bestway Wholesale and BRITA.
Working closely with creative designers, I planned and wrote print ads, new product development content, product catalogues, social copy, infographics, by-line articles, HTML emails, insight reports, press releases and case studies. Managing the logistics of larger content projects to sign off stage enabled me to work with chefs, dietitians, photographers, CSR managers and research agencies.
I also brainstormed and created new campaign ideas with the team, wrote consumer surveys and analysed data, and managed the agency’s marketing and social media.
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Skills
- Content Strategy
- Copywriting
- Copywriting Editorial
- Project Management
- Public Relations
- Editing Copy
- Content Consultant
- Content Ideation
- Content Planning
- Food Writing
Education
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Food WritingLeith's School of Food and Wine
- London, United Kingdom
BA Media studies and SociologyUniversity of Portsmouth
- Portsmouth, United Kingdom