About me
I have six years experience in fashion marketing and content from a digital perspective and have also worked in both the UK and international sectors. My background is in retail and fashion including both corporate focused department stores and start up brands but keen to explore new industries including travel, lifestyle, charity and food & drink.
My marketing remit scopes 360 campaign planning incorporating digital display, out of home, print and editorial; as well as the development and implementation of social, influencer, SEO and PPC strategies.
I very much enjoy the creative aspect my roles have always provided from copywriting through to photoshoot management.
Work history
P
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Marketing ManagerParka London
London, United KingdomFull Time
• Campaign planning and management - digital, advertorial, partnerships, PR
• Strategy implementation - social media, influencer, PPC and SEO
• Asset creation and management - Lookbook, brand book, POS, trade show assets
• Development of email strategy
• Photo shoot planning and management
• Website content management
• Management of Parka London journal
• Analysing and reporting on all activity
Accomplishments:
• Management of the re-design and re-launch of the Parka London website - 30% traffic increase since launch
• Successfully grown Instagram following by 15% through social and influencer strategy
D
D
International Marketing ManagerDorothy Perkins
- London, United KingdomFull Time
• Campaign planning for international wholesale and franchise markets: Digital, social, Influencer, event, OOH
• Development and management of market tailored influencer strategies
• Management of content creation including directing photoshoots, editing and writing copy
• Campaign analysis and reporting
• Features contributor on the DP blog, pitching and writing brand relevant content: http://www.dorothyperkins.com/blog/author/rose/
Accomplishments:
• Delivery of online and influencer campaign to promote exclusive DP collections on Zalando resulting in 25% sales growth in key markets, influencer reach of 4million with an average engagement of 3.3%.
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Skills
- Social Media
- Content Creation
- Asset Creation
- Analytics
- Influencer Marketing
- Photoshoots
- Digital Marketing
- Brand Building
- Campaign Delivery
- Copywriting
Education
U
U
1st class BSc (Hons) Fashion & Textile RetailUniversity of Manchester
Manchester, United Kingdom
Material Science
Marketing & Communications
Buying & Merchandising
Garment construction