About me
Rosie started moonlighting at a tiny creative hot shop called Bartle Bogle Hegarty in 1983 while studying at Central St Martins. She has been there ever since. Always motivated by the opportunity to do mould breaking
creative work amongst like-minded people, she has had no reason to move.
She spent the formative years of her career working closely with John Hegarty, learning the trade. In her time to date
she has been responsible for some of the Agency’s most iconic work from Pretty Polly and Levi’s to Birdseye, Robinsons and Omo. She lead Axe (Lynx) for 14 years culminating in developing the Axe website and awarded mobile work. More recently she has worked on Baileys, introduced Gordon the Boar and was behind the
phenomenon that was Yeo Valley.
Rosie regularly appears in the press and featured in a Channel 4 documentary called “From the Top” on life as
an advertising creative. She was President of D&AD in 2012 presiding over the Charity’s 50th year where she introduced the first new pencil- the White pencil awarded to work that does good in the world.
Rosie has managed to combine her successful career with raising her two boys and three step daughters and learning
to Fence. She says of her multi tasking role “It feels a bit like being Ginger Rogers. You’re expected
to do everything that Fred does just backwards and in heels!”
Her work has amassed many awards including six Cannes Gold, six D&AD pencils and three Campaign Golds.
In September 2007 Rosie took a three month sabbatical and went back to art school. This time to the Royal College of
Art to pursue a personal art project.
On her return to BBH she was one of the three Creative Directors appointed to the UK Management Board.
She is, sadly, one of just a few women running
creative departments in agencies in the UK.
Projects
Work history
Deputy Executive Creative DirectorBartle Bogle Hegarty
PresidentD&AD
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Skills
- Advertising
- Creative Direction
- Creative Strategy
- Integrated Marketing
- Concept Develoment