Rosie Davies-Smith is the founder and director of LFA and the founder of PR Dispatch. Since 2014 she has been changing the way brands with great products approach the press. Her disruptive approach to PR hasn’t gone unnoticed. In 2016 Rosie won Great British Creative Industries Entrepreneur of the year, in 2017 LFA was included in Start-up 100 and in 2019 PR Dispatch was chosen as 1 of the final 3 businesses for Female Start-up of the Year.
LFA: I founded LFA in early 2014 after realising that brands were frustrated that PR cost upwards of £3000 per month but the traditional approach to contacting the press was outdated and the impact press it had on sales was changing. Brands needed to start looking at PR as one part of a 360-awareness strategy.
There was clearly a gap in the market for an agency that had a digital approach to PR outreach and therefore could offer PR at a more affordable cost each month. I stripped the traditional PR business model including the central London Showroom, press days, expensive dinners to offer services that were honest and produced results.
We’ve worked with some of the best product-based businesses in the UK including Estella Bartlett, Bedfolk and Beija London gaining them thousands of pieces of quality coverage.
PR Dispatch: I kept meeting great brands with press worthy product that couldn’t afford a PR agency. I knew that with the right contacts and guidance brands could secure top press coverage. With this in mind in 2017 I founded PR Dispatch, a PR subscription service enabling brands to DIY their PR for just £59 per month, and subscribers have gained coverage in publications such as Metro, Stylist, Observer & many more.
Work history
FounderPR Dispatch
London, United KingdomFull Time
The UK’s first and only PR membership platform dedicated to the success of independent, product-based businesses. After realising how many amazing product businesses there were that can’t justify the cost of a traditional PR agency, founder Rosie Davies-Smith decided to launch PR Dispatch to help the smaller brands get the recognition they deserve. Through PR Dispatch brands are given agency fed contacts, templates, support, advice, and workshops that give them the confidence and skills to do their own PR and get great results. With the community at the forefront, they support some of the best product based businesses in the UK, who have gone on to gain coverage in the likes of Stylist, Metro, Evening Standard and many more.
Founder and Agency DirectorLFA (Lifestyle & Fashion Agency)
London, United KingdomFull Time
LFA is the UK’s only PR agency dedicated to offering PR at a fraction of the cost. We could go on about how we’re forward-thinking, results driven and how we show unrivalled innovation, all of which are true, but LFA uncovers the PR industry in a way that’s never been done before. We’re the only agency of our kind – honest, friendly and most distinctively, transparent. In short, we have reinvented the way that PR is done forever.
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Skills
- PR
- Social Media Marketing
- Fashion
- Lifestyle
- Digital Marketing
- Marketing
- Email Marketing
- Creative Direction
- Brand Development
- SEO
Education
L
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Short Course in Creative VenturesLondon Business School
- London, United Kingdom
MasterUniversity of The Arts London (UAL)
- London, United Kingdom
Awards
PR advisor of the YearEnterprise Nation
EN Female Start-up of the Year FinalistEnterprise Nation
Final 4 for Enterprise Nation Female Sart-up of the Year+ Show more