Rosie Henderson

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  • LocationShipley, Horsham, United Kingdom

Skills

 

  • Fashion
  • Advertising
  • Events
  • Marketing PR
  • Brand Management
  • Market Research
  • Marketing Strategy
  • Communications
  • Social Media
  • Customer Focused
  • Analytical Skills
  • IT Skills
  • Ecommerce Design
  • Digital Marketing Campaigns
  • Results Orientated

Work history

Currently

Marketing Assistant

Tuplin Ltd

Sep 2012
  • As part of this role, I have assisted with Tuplin’s marketing expansion to a more online approach, including: • The set-up of Facebook, Twitter and a mailing campaign which is sent out every month; this has resulted in a 16% higher open rate than competitors and industry averages. • I raised and edited job files with SAGE, answered customer and supplier enquiries through email and the phones, acting as a liaison. • As a confident user of customer data program ACT I input client information and job details into the system.

2015

Digital Marketing Intern

L’oreal

May 2014 - Jun 2015
  • • Managed Redken’s first paid media activity with our media agency partner; £5k investment driving to sampling campaign. KPI – recruitment of new customers to Extreme haircare franchise, capture customer data to increase CRM database. Result: 1 million unique reach,  +540 new customers to the page, 1.5k newly acquired email addresses, franchise in growth at +34%. • +234% growth of Matrix Instagram followers from Jan-June 2015 • Design, wrote and sent out monthly email campaigns for all brands. KPI – OR of 19%, CTR of 2.8%. Result: 21.04% OR and 3.5% CTR, 5% above industry average for a non-transactional brand. • Ran digital training workshops for major salon groups, such as Toni & Guy, George Northwood and Essensuals on how to use digital to drive their salon businesses. KPI – build relationships with salon partners. Result: Improved salons social performance and built strong relationships with their teams.  • Managed eMerchandising and brand boutiques of all online retail partners. KPI – premium brand execution animating launches leading to increased sales. Result: +25% YoY turnover for Redken. • Re-launched Redken blog as hub of shareable, local content to improve SEO performance of site. KPI – increase on page dwell time vs. global content. Result +01:15 seconds.

2013

Volunteer

St Catherine’s Hospice

Apr 2013 - Aug 2013
  • Volunteering in the marketing and fundraising department, I was involved in the organisation of corporate fundraising events, designing promotional resources and advertising in different locations.

2013

Waiting Assistant

Compass Group Ltd

Apr 2012 - Jun 2013
  • Serving food, drink and taking orders from customers whilst providing a first class service on race days and at other events at Goodwood House, West Sussex. At the Festival of Speed I worked in the Skoda tent co-ordinating a group of other staff, which led to me being recommended for a manager role at future events.

Education

2015

Business and Marketing Management

Oxford Brookes University

Aug 2012 - Nov 2015
  • Business

2012

Physics, Psychology, PE, Business Studies

Burgess Hill School for Girls

Aug 2010 - May 2012
  • A-Levels

2010

Maths, English Literature, English Language, Biology, Chemistry, Physics, PE, French, History

Burgess Hill School for Girls

Aug 2007 - May 2010
  • GCSES

Awards

2015

Placement Commendation

  • Commendation award for my work on placement at L

2010

Grade 8

  • Grade 8 in Flute and Singing

2010

Sixth Form Scholarship

  • Sixth-form award scholarship for all-round contribution to academics and the extra-curricular activities of school life

2009

Junior Sports Leadership Award

  • An award in teaching and leading in a sporting environment