Work history
Marketing Assistant
As part of this role, I have assisted with Tuplin’s marketing expansion to a more online approach, including:
• The set-up of Facebook, Twitter and a mailing campaign which is sent out every month; this has resulted in a 16% higher open rate than competitors and industry averages.
• I raised and edited job files with SAGE, answered customer and supplier enquiries through email and the phones, acting as a liaison.
• As a confident user of customer data program ACT I input client information and job details into the system.
Digital Marketing Intern
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• Managed Redken’s first paid media activity with our media agency partner; £5k investment driving to sampling campaign. KPI – recruitment of new customers to Extreme haircare franchise, capture customer data to increase CRM database. Result: 1 million unique reach, +540 new customers to the page, 1.5k newly acquired email addresses, franchise in growth at +34%.
• +234% growth of Matrix Instagram followers from Jan-June 2015
• Design, wrote and sent out monthly email campaigns for all brands. KPI – OR of 19%, CTR of 2.8%. Result: 21.04% OR and 3.5% CTR, 5% above industry average for a non-transactional brand.
• Ran digital training workshops for major salon groups, such as Toni & Guy, George Northwood and Essensuals on how to use digital to drive their salon businesses. KPI – build relationships with salon partners. Result: Improved salons social performance and built strong relationships with their teams.
• Managed eMerchandising and brand boutiques of all online retail partners. KPI – premium brand execution animating launches leading to increased sales. Result: +25% YoY turnover for Redken.
• Re-launched Redken blog as hub of shareable, local content to improve SEO performance of site. KPI – increase on page dwell time vs. global content. Result +01:15 seconds.
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Skills
- Fashion
- Advertising
- Events
- Marketing PR
- Brand Management
- Market Research
- Marketing Strategy
- Communications
- Social Media
- Customer Focused
- Analytical Skills
- IT Skills
- Ecommerce Design
- Digital Marketing Campaigns
- Results Orientated
Education
Business and Marketing Management
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Business
Physics, Psychology, PE, Business Studies
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A-Levels
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Awards
Placement Commendation
Commendation award for my work on placement at LGrade 8
Grade 8 in Flute and Singing
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