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As part of this role, I have assisted with Tuplin’s marketing expansion to a more online approach, including: • The set-up of Facebook, Twitter and a mailing campaign which is sent out every month; this has resulted in a 16% higher open rate than competitors and industry averages. • I raised and edited job files with SAGE, answered customer and supplier enquiries through email and the phones, acting as a liaison. • As a confident user of customer data program ACT I input client information and job details into the system.
• Managed Redken’s first paid media activity with our media agency partner; £5k investment driving to sampling campaign. KPI – recruitment of new customers to Extreme haircare franchise, capture customer data to increase CRM database. Result: 1 million unique reach, +540 new customers to the page, 1.5k newly acquired email addresses, franchise in growth at +34%. • +234% growth of Matrix Instagram followers from Jan-June 2015 • Design, wrote and sent out monthly email campaigns for all brands. KPI – OR of 19%, CTR of 2.8%. Result: 21.04% OR and 3.5% CTR, 5% above industry average for a non-transactional brand. • Ran digital training workshops for major salon groups, such as Toni & Guy, George Northwood and Essensuals on how to use digital to drive their salon businesses. KPI – build relationships with salon partners. Result: Improved salons social performance and built strong relationships with their teams. • Managed eMerchandising and brand boutiques of all online retail partners. KPI – premium brand execution animating launches leading to increased sales. Result: +25% YoY turnover for Redken. • Re-launched Redken blog as hub of shareable, local content to improve SEO performance of site. KPI – increase on page dwell time vs. global content. Result +01:15 seconds.
Volunteering in the marketing and fundraising department, I was involved in the organisation of corporate fundraising events, designing promotional resources and advertising in different locations.
Serving food, drink and taking orders from customers whilst providing a first class service on race days and at other events at Goodwood House, West Sussex. At the Festival of Speed I worked in the Skoda tent co-ordinating a group of other staff, which led to me being recommended for a manager role at future events.
Commendation award for my work on placement at L
Grade 8 in Flute and Singing
Sixth-form award scholarship for all-round contribution to academics and the extra-curricular activities of school life
An award in teaching and leading in a sporting environment