About me

A seasoned social media specialist dedicated to fostering client achievements through careful data-driven strategies in social media and digital marketing arenas. I embrace innovation, effective communication, problem-solving, strategic team leadership, and the continuous exploration of crafting engaging and original content.

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• **Position Filled** - thanks all! Hi Everyone, I'm looking for a social media content creator to work with a UK fashion brand.

Work history

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Director of StrategyKhoros
May 2018 - Jan 2024London, United KingdomFull Time
Senior lead in the EMEA team providing clients with data-driven strategies to unlock the most value possible from their social media channels and social audiences. Clients include the International Olympics Committee, VRBO (formerly HomeAway), Johnson & Johnson, Boeing, The Post Office, Bayer and one of the largest tech companies in the world (under NDA). Key Responsibilities ● Lead on the Khoros Social Responsibility team working toward the donation of 2% profit donation to non-profit organisations. ● Creating social media strategies for Khoros clients across all channels including the following: paid media, content, channel, community management and crisis strategies ● Managing a portion of the EMEA strategy team consisting of full and part-time employees (10+ members) ● Establishing and maintaining a partnership with clients by carefully listening to their goals and providing measurable recommendations for achieving them ● Scoping project resource and configuration of staffing ● Managing contract renewals in excess of $2 million ● Managing budgets throughout the year for monthly deliverables and paid media spend ● Running new business initiatives and pitches ● Overseeing the development and execution of existing and new community management projects ● Developing standardised workflows in the Khoros platform and train team of community managers ● Delivering engaging and hands-on social media and platform training internally and externally Achievements ● Leading contract renewal across one of our top clients, to the sum of over $2M ● Developing a crisis management strategy for one of the largest tech companies in the world ● Completing the Khoros Art of Leadership course - I was one of 12 people selected from the 1,000-person company ● Securing the promotion of one of my direct reports
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Content & Social Media Marketing ManagerMonica Vinader Ltd
Jul 2015 - May 2018London, United KingdomFull Time
Establishing, developing, and evolving the global strategy for social and digital content for Monica Vinader. I was challenged during my time at MV to be a champion for social media, highlighting its benefits for reaching audiences both with my peers and senior stakeholders (working directly with the CEO and COO and presenting to the board and investors). This was a success with social media now playing a major part in all campaigns and retail activities. Key Responsibilities: ● Global social media strategy (channel and content) ● Guardian for the Monica Vinader brand TOV across all channels (digital and print) ● Defining and delivering to key KPIs mapped back to business and campaign objectives ● Working with the performance marketing team to test content and evolve the strategy for paid social ● Managing a team of two direct reports to oversee social media execution, community management, photography. ● Homepage, email, blog content planning, and copywriting ● Brand campaign creation, examples include: ○ ‘Meet Me in’ campaign which rolled out globally following success in the US ○ #RoseGoldIsTheNewBlack, Covent Garden Store Launch ● Management of all blogger outreach and partnerships ● Providing guidance for regional partners in the US, APAC, and UAE on social media publishing and influencer engagement Achievements ● Creating a strategy for social media channels and ensuring the consistent rollout of brand messaging on owned channels and to franchisee partners in APAC ● Establishing an influencer strategy that saw brand mentions increase two-fold during implementation ● Increased brand hashtag usage by 25% in the space of six months thanks to the successful rollout of key social media campaigns ● Increased the brand Instagram following by 50% in one year

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Skills

• Social Copywriting
• Social Marketing
• Social Media
• Social Media Marketing
• Social Media Management
• Social Media Advertising
• Social Engagement
• Social Content Strategy
• Social Impact
• Social Listening
• Social Innovation
• Social Advertising
• Account Admin
• Account Management
• Client Communication
• Client Briefing
• Brochure Copy
• Brand Copywriting
• Copywiting
• Copy Proofing
• Advertising Copywriting
• Budget Allocation
• Budget Control
• Budgeting Forecasting
• New Business
• Communication
• Community Management
• Community Development
• Community Engagement
• Community Building
• Communications Strategy
• Creative Brief
• Influencer Engagement
• Influencer Management
• Influencer Marketing
• Staff Management
• Staff Recruitment
• Staff Training
• Staff Coordination
• People Development
• Team Collaboration
• Team Coaching
• Team Leadership
• Team Management
• Presenting
• Client Presentation
• Reporting
• Strategic Analysis
• Strategic Branding
• Strategic Communications
• Strategic Marketing
• Strategy Development
• Strategic Thinking
• Strategy
• Campaign Strategy
• Strategy Consulting
• Strategic Planning
• Strategic Partnerships
• Branding Strategy
• Channel Strategy

Education

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MastersBirkbeck College, University of London
Oct 2019London, United Kingdom
I am currently studying part-time (alongside my full time role) for an MSc in War and Humanitarianism.
Bachelor of Arts (BA) Queen Mary University of London
Sep 2006 - Jul 2009London, United Kingdom
I studied a BA in Journalism and Contemporary History.

Awards

Best Gadget BlogCosmopolitan
Founded the award-winning fashion and technology blog www.fashionology.co.uk (now sadly inactive), regularly reviewing technology and fashion trends.