A creative, enthusiastic and task-orientated individual who has a keen interest and passion for fashion and design. Possesses a strong awareness of colour and knowledge of catwalk trends. Interested in all creative endeavors and collaborations. Enjoys a design challenge and working with interesting people to create innovative solutions to problems. Able to work well on own initiative and demonstrate the highest levels of motivation required to meet the tightest of deadlines. Possesses a strong desire to perform effectively, even when operating under significant pressure.
• Brand development, design, sourcing, sales, marketing and production. • Creation of original artwork, designing swimwear ranges and liaising with suppliers. • Present in all buyer meetings, working with existing accounts such as ASOS and developing new accounts. • Generation of flat drawings in Adobe Illustrator, production and measuring specs for the company’s factories in Tunisia. • Hands-on experience in e-commerce, creation of a new Shopify store and maintenance of online retail platforms. • Costing, sourcing & purchasing of fabric and accessories. • Maintenance of sample libraries, ready for product reviews, trading updates etc. • Assist with fit sessions, recording fit comments and actions communication. • Visit textile showrooms to keep up-to-date on the latest fabrics. • Prepared merchandise and exhibited at Mode City Paris International, The Hammock Show Miami Swim Week, SCOOP International London Show and The MarediModa in Cannes
Worked closely alongside the fashion teams from mass-market high street. Worked with the design team to produce trend-setting commercial prints that are produced in Turkey and the Far East. Designs sold to brands such as Topshop, ASOS, Urban Outfitters, River Island, Next, Dorothy Perkins and Miss Selfridge.
• Developed and created a new womenswear brand. • Project managed the construction of an e-commerce store. • Took charge of all visual aesthetics, with regards to the product shots, look-books, the graphics for the website and look of social media platforms. • Experience with digital marketing, conversion optimisation and user experience. • Understand a range of digital channels covering SEO, PPC, web merchandising and site usability. • Worked closely with PR teams, developing a good and important relationship with stylists, models and celebrities • Comfortable with all social media platforms generating a large following for the brand on Instagram, Facebook and Twitter. • Utilised communication skills corresponding with manufacturers and suppliers. • Developing a commitment to quality and outstanding customer service. • Researched and identified seasonal key trends, developed mood boards and colour palettes to progress new ranges. • Completed three successful print based bi-annual collections. • Created something new, something innovative with a fresh image and very fun outlook.
• Worked as a designer for two years creating an extensive and growing in-house library. • Offered clients a bespoke service to help them create their own unique designs. • Confident in Photoshop, Illustrator and AVA, used the software to produce three to four designs daily. • Was responsible for scanning, recolouring, cleaning and creating repeats for prints – both all over and engineered layouts. • Experienced intensive one-on-one training at AVA Headquarters. • Ran two digital printers working with both Texprint and Stork rip software. • Produced innovative designs for well-known names in the sporting industry and high street such as Marks & Spencer and Gap.