Work history
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Social Media ManagerPerowne International
- London, United KingdomFull Time
- Set up and ran the social media department at Perowne International
- Expert in Facebook, Instagram and Twitter
- Created and implemented social media strategies for a wide range of international luxury hotels including The Safari Collection, Gleneagles, Thanos Hotels and The University Arms, Cambridge
- Worked with influencers to stay with clients in order to increase brand awareness and social media following
- Created sponsored content to a client’s specified budget to meet KPIs
- Created monthly reports detailing growth, engagement and successful posts across channels
- Use of reporting tools such as Sprout Social and Later to analyse data, write reports and schedule content
- Pitched for social media of existing PR and Sales clients and won additional business
- Pitched for and won new business
- Worked with the Oetker Collection to provide channel analysis and competitor analysis in order that their in-house teams can improve their existing platforms
- Presented channel and competitor analysis at the Six Senses AGM to their PR and Marketing teams and international agencies
- Managed a small team of 1-2 people
- Reported directly to the CEO
- Worked with the in-house teams to ensure regular news and fresh content was added to the company channels daily
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Communications ManagerSparks
- London, United KingdomFull Time
Sparks is a leading children's medical research charity.
- Own and develop the social media platforms including Facebook, Twitter, Instagram, YouTube and LinkedIn
- Increases followers on Facebook 2,148 to 3.012 and Twitter 6,916 - 8,648
- Wrote and implemented social media guidelines in order to develop internal social media best practise process
- Trained in Final Cut Pro and can edit film for use on YouTube/websites
- Edited Brighter Futures, the magazine for our key supporters including heading the editorial board meetings, sourcing and interviewing people for the articles, working with the designer to put the magazine together
- Wrote and implemented website guidelines in order to develop internal website best practise process
- Managed the redevelopment of the website resulting in increased online visitors and online donations
- Ensure website content is correct and up to date and work with relevant teams to achieve this via a Wordpress CMS
- Developing and maintaining relationships with our Sparks Families, the families who have benefited from our medical research, as well as finding new families
- Interview families for web stories or films, ensuring sensitivity and discretion at all times
- Sourced and managed the charity relationship with our PPC specialists, Branded3, to ensure we spent at least 70% of our Google Grant
- Work with teams to ensure regular, engaging eNewsletters are sent out to their audience. This more uniform approach saw an increase in both open rate and click rate
- Developed better internal communications through bi-monthly eNewsletter updates to ensure the teams were informed of current outgoing messages and what cross charity priorities are
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Skills
- Copywriting
- Social Media Marketing
- Copy Proofing
- Editing
- Content
Education
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2:1 History of ArtUniversity of Nottingham
- Nottingham, United Kingdom