About me
7 years of in-depth involvement in all levels of Sales & Digital Marketing in Niche FMCG markets.
Digitally minded, I have solid skills in AI Marketing tools
Work history
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Sales DirectorLatest in Beauty
London, United KingdomFull Time
E-commerce ( Beauty Subscription)
Tasks:
-Sales strategy of the Magento2.0 subscription platform
-Setting the UK e-commerce strategy for the Sales Team in delivering the +20% sales targets increase for the annual plan
-Developing and maintaining relationships with beauty conglomerate groups including LVMH, L’Oréal and Shiseido
-Organising brand meetings and negotiate and agree activity plans within the set budget.
-Ensuring brand and product sourcing is in line with subscription growth forecast with brands including PixiBeauty, Laura Mercier & Benefits.
-Managing product sourcing budget and ensuring delivery within set parameters
-Setting workplans, coach and lead team of 4 Business Development Managers, 2 Account Manager and 1 Partnerships Manager
-Working in hand with marketing team to deliver efficient BTL and product activation campaigns
-Aligning product sourcing plans with 3rd party partners including Holland & Barrett, Grazia and the Sunday Times.
-Identifying and reporting on business opportunities in target to the Managing Director.
Notable achievement:
- +11% on Sourcing forecast for Q1
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Head of Sales MarketingCorpore Sanctum
- London, United KingdomFull Time
E-commerce (Beauty- Skincare)
Shopify Plus and Amazon Seller back-end ownership.
API catalogue integrations on distributors platform including Douglas.de, Zalando.de and Identicos.ru
NPD - development of segmented range of budget skincare ; managing suppliers and costs. Led advertising teams and PR campaigns, as well as sale events in London and USA – Worked with advertising and PR agencies for the like of PushPR & The B-Agency
Highlights of Contributions
Analyzed market trends to address business opportunities and issues, and to set the brands’ annual objectives, strategies, positioning, tactics and measures.
Landed distribution deals e-tailers like BeautyBay AllBeauty & Cosmeterie thanks to Social Media Campaign
Press released articles in Vogue UK - Vanity Fair - Glamour & Tatler.
ATL campaign throughout central London via campaignlive.co.uk
Developed the product/business strategy for the entry product range , its pricing and analysis, and performed ongoing business analysis to drive the brand performance.
Prepared work plans, established marketing strategy, conducted SaleForce evaluation and control via reports.
Conducted market surveys to define target audience, constructed forecasts and budgets.
Brand diversification towards Product licensing.
Notable achievement: Secured a 600k units deal with BoxyCharm USA in September 2019
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Skills
- Production Management
- Brand Management
- Marketing Strategy
- Event Marketing
- Communications
- CRM Systems
- Hubspot
- Salesforce
- Shopify
- Magento
- Ecommerce Business
- Google Adwords
- Google Analytics
- Google Search Console
Education
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Digital MarketingHubspot Academy
London, United Kingdom
Squared Online Digital MarketingGoogle Cloud
London, United Kingdom
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Awards
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Best BrandingThe Drum Marketing Awards