About me

My experience as an Integrated Designer includes working on multinational accounts in a global advertising agency, branding and design studio with local accounts. Portfolio: rowanelatrache.com

QuestionsProjectsExperienceTeam

Projects

• 3

  Third Culture2akoon (translation to be) is a brand that aims to start a conversation among the Third Culture Individuals of the Arab diaspora in London and give them a sense of community. It targets people who are part of this phenomenon and fall between the cracks of National Identity. The brand consists of a symbolic system which has been created to help identify the target audience and their third culture journey. Furthermore, it is also a digital platform that connects them together and acts as a medium

Work history

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Integrated DesignerJames Brand Strategy & Design Consultancy
Aug 2019 - Jul 2021Dubai, United Arab EmiratesFull Time
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Graphic DesignerLeo Burnett (Dubai)
Jun 2016 - Jul 2019Dubai, United Arab EmiratesFull Time

Skills

• Graphic Design
• Animation
• Art Direction

Education

MA Graphic Branding and IdentityUniversity of The Arts London (UAL)
Aug 2021 - Dec 2022London, United Kingdom
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Bachelor of Science in Design (BSD), Visual Communications (Graphic Design)American University of Sharjah
Aug 2010 - May 2014United Arab Emirates

Awards

Distinction, Grade AUniversity of The Arts London (UAL)