15 years experience in the fashion lifestyle and tech industry working on a raft of brands including Arena HOMME +, Arena, Men's Health, Marie Claire, Never Underdressed, Harper's BAZAAR, Esquire, The Sunday Times STYLE and The Dots.
The Sunday Times STYLE and LUXX Magazine. Management of Milan category. Strategise luxury category and partnership efforts. Times Data Intelligence – Launching bespoke Times Data initiative.
Brand Partnerships Director Harper's BAZAAR, Elle Decor, Town & Country and Esquire Commercial lead for cross-platform partnerships for focused brands. Leading all cross-platform creative partnership for focused brands Content-led idea generation working directly with editorial team to come up with ground breaking first to market concepts. Strategic business development of partnership revenue lines for all platform
Ownership of brand and commercial strategy for Never Underdressed (all platforms) from launch. Site diagnostics translation and management for delivery of commercial campaign traffic targets. Content syndication to optimise commercial revenues Responsibility for recruitment, growth and development of global fashion client portfolio. Traffic optimisation through topical and evergreen immersive content mapping in partnership with editorial teams.
Leadership of fashion category for online/offline propositions Representation for the brand with in 8 territories – USA Italy, France, Germany, Netherlands, Spain, Denmark, Sweden, & Hong Kong. Launch of Marie Claire Runway Leadership of all International Fashion integrated special projects implemented across international territories - coach VIP event, Max Mara event, DKNY shopping events.
Leading Fashion & Beauty sector across CBS portfolio London Underground, Bus, and Westfield. Strategic business planning for Fashion, Watches, Beauty and Fragrance. Implementation of Marketing and PR tools to increase profile within fashion sector. Regular insight and motivational presentations to greater sales floor for the category, including regular senior management updates. Creation of sales tools, presentations and ideas to be implemented by agencies and specialist sales team, to increase f & b revenue. Leading CBS international sales team in any fashion pitches. Management and responsibility of all trade body partnerships within category– British Fashion Council.