About me
15 years experience in the fashion lifestyle and tech industry working on a raft of brands including Arena HOMME +, Arena, Men's Health, Marie Claire, Never Underdressed, Harper's BAZAAR, Esquire, The Sunday Times STYLE and The Dots.
Projects
- BENTLEY & BAZAAR ARTCommercial lead for Bentley & BAZAAR ART partnership. A year long multi-platform project across Print, Digital and Experiential channels for Harper's BAZAAR. Including: - Bespoke Print supplement - Bespoke Bentley and BAZAAR idents for pre-roll activity. - BAZAAR ART channel exclusively for Bentley. - Co-Branded traffic drivers. - Social amplification. - On network and off-network digital promotion. - Global syndication. - Frieze opening event.
Work history
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Category directorNews Corporation
- London, United KingdomFull Time
The Sunday Times STYLE and LUXX Magazine.
Management of Milan category.
Strategise luxury category and partnership efforts.
Times Data Intelligence – Launching bespoke Times Data initiative.
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Skills
- Brand Creative Strategy
- Digital Advertising
- Print Advertising
- Social Activation
- Programmatic Advertising
- Advertising Content
- Native Advertising
- Business Development
- Media
- Advertising Sales