Ru S

Ru S

Creative DirectorLondon, United Kingdom
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Connections
YF
Carla Ruiz
Pumla Maswanganyi
Ru S

Ru S

Creative DirectorLondon, United Kingdom
About me
Ex-Head of Creative Experiences at Deloitte Digital, ex-IBM Interactive Experience (iX). Specialist in creative concepts and experience design. Degrees in climate change from UCL and University of Manchester.
Projects
  • Dazed Sport
    Dazed SportAdidas x East Bengal Football concept When listening to tales about my father’s youth in India, he fondly reminisced going to East Bengal Football Club games, which I found strange because he does not go to football matches in the UK. Turns out they weren’t very welcome spaces for Indians when he moved to the UK as a student and his love of football faded. East Bengal Football Club was assembled by Bengalis who were displaced from modern-day Bangladesh to India amidst the violent riots of part