About me
Ex-Head of Creative Experiences at Deloitte Digital, ex-IBM Interactive Experience (iX). Specialist in creative concepts and experience design.
Projects
- Dazed SportAdidas x East Bengal Football concept When listening to tales about my father’s youth in India, he fondly reminisced going to East Bengal Football Club games, which I found strange because he does not go to football matches in the UK. Turns out they weren’t very welcome spaces for Indians when he moved to the UK as a student and his love of football faded. East Bengal Football Club was assembled by Bengalis who were displaced from modern-day Bangladesh to India amidst the violent riots of part